Tuesday, 27 July 2010 02:20

RELDATA'S LANIE KRUGER RECOGNIZED BY EVERYTHING CHANNEL'S CRN MAGAZINE AS ONE OF THE TOP WOMEN OF THE CHANNEL

By Joe Austin

RELDATA'S LANIE KRUGER RECEIVES RECOGNITION BY EVERYTHING CHANNEL'S CRN MAGAZINE AS ONE OF THE TOP WOMEN OF THE CHANNEL

PARSIPPANY, New Jersey - July 26, 2010 - RELDATA Inc. (www.reldata.com), the innovation leader in unified block and file storage solutions over iSCSI, today announced that Lanie Kruger, Vice President, Channel and Business Development, has been recognized by Everything Channel's CRN Magazine as one of the top Women of the Channel. CRN's annual list recognizes female executives across vendors' channel organizations, distributors and solution providers for their accomplishments over the past year and the far-reaching impact they are having on the technology industry going forward. This year's Women of the Channel were chosen by the editors of CRN magazine based on their achievements as executives and the amount of influence they wield over the technology channel.

Kruger has more than 15 years of experience working with channel partners, assisting them with delivering leading edge, competitively priced IT solutions to their customers, while increasing revenue and profitability for their own companies. At RELDATA she has played a key role in developing a successful program designed to strengthen and maintain business partners' leadership in one of today's fastest growing IT market segments, unified storage solutions, expected to become a $3 billion market by 2011 according to market research firm IDC.

Since joining RELDATA, Kruger has made significant improvements to the RELDATA Partner Program, including:

'¢ Developed a formal blueprint for channel engagement

'¢ Created a consistent plan for nationwide joint marketing programs

'¢ Increased sales competency through innovative training programs, communications portal and onboarding tools

Through her efforts, RELDATA's partner program delivers significant benefits to partners, including industry-leading margins, quarterly sales incentives, deal registration and protection, co-funded demand generation, professional services revenue opportunities, co-marketing and corporate awareness program, and the opportunity for geographic master distributor relationships.

The success of Kruger's work is reflected in the growth of RELDATA's partner program which expanded its membership by 30 percent in the last six months of 2009, with 40 percent of the company's business driven by new partners. In the first six months of 2010, the company saw a 50 percent increase in value added reseller (VAR) partnerships signed.

'Women hold many prominent executive positions at vendor organizations, distributors and solution provider organizations, providing critical insight and influence when it comes to technology and the channel. We want to honor and congratulate these women for their contributions to the industry and their respective organizations,' said Kelley Damore, VP, editorial director, Everything Channel, parent company for CRN magazine.

"I'm truly honored to be recognized as one of CRN's Women of the Channel," said Kruger, "At the core of my efforts to strengthen RELDATA's channel is the desire to understand what our partners need to deliver value to their customers, resulting in relevant programs they can leverage within their own organizations. Our ultimate goal is to make us all successful and capitalize on what promises to be a rewarding market opportunity in the storage technology industry."

The CRN Women of the Channel award is the most recent recognition RELDATA has earned honoring its partner program. In the last six months, RELDATA has received Everything Channel's Five-Star Partner Program award, and has been named an Everything Channel Emerging Vendor 2010, CRN 100 Coolest Cloud Vendor, and Computer Dealer News Solution Provider to Watch in 2010.

A special feature of the Women of the Channel is in the July issue of CRN Magazine and expanded coverage will be featured online at www.crn.com.

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Follow RELDATA on Twitter at https://twitter.com/reldata


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