Tuesday, 30 August 2011 21:02

Eyepartner launches module that tracks IPTV viewership and ratings

By Tina McCorkindale

The Advanced Analytics module helps network owners deliver the content their viewers want.

The Advanced Analytics module helps network owners deliver the content their viewers want.

Marathon, Fla. - Eyepartner has rolled out its Advanced Analytics Module that helps network owners track the viewing behavior of their IPTV users. Knowing this information helps network owners tailor their content offering as well as their marketing and pricing strategy to their viewers' preferences.

The Advanced Analytics module can be integrated into any IPTV network or embedded player to help network owners track the number of views and length of time per viewer. The module also provides detailed information regarding how long a viewer watched a program and how much bandwidth was used by the event, video, or channel. Determining the peak viewing days and times helps increase network efficiency. Other types of data recorded include statistics by continent, country, state, and city to help geographically streamline content.

'The Advanced Analytics module features comprehensive IP mapping that allows network owners to pinpoint every viewer in the world,' said Tim Green, founder and CEO of Eyepartner. 'This helps network owners know exactly what their viewers want to watch and deliver that content to them.'

Traditional rating programs may only track how many viewers watched the program without considering the amount of time they viewed the program, which contributes to misleading and inaccurate data. Using charts and line graphs, the Advanced Analytics Module allows network owners to easily interpret and understand viewership.

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