Friday, 26 November 2010 05:51

CRM play returns dividends for Markinson

By Melissa Shawyer

Markinson was recognised for its outstanding customer service and sales efforts at the 2010 Sage Business Partner Awards, winning Highest Customer Satisfaction and Highest Revenue for Sage SalesLogix CRM in Australasia. The awards top off a year of strong growth and expansion for Markinson as the company makes an aggressive play in the CRM solutions space.

Markinson, a specialist business software provider to small and mid sized businesses (SMBs), was recognised for its outstanding customer service and sales efforts at the 2010 Sage Business Partner Awards, winning Highest Customer Satisfaction and Highest Revenue for Sage SalesLogix CRM in Australasia.

Sage Business Partner Awards recognise top performing partners across Sage's partner community in Australia, New Zealand and the Pacific Islands.

The awards top off a year of strong growth and expansion for Markinson as the company makes an aggressive play in the CRM solutions space. In the 12 months to November 2010, Markinson made three acquisitions1, adding 214 clients, four additional offices - two of which are in New Zealand - and doubling staff numbers. The company is predicting revenue growth in excess of 20% for financial year 2010/2011.

Reflecting on the company's performance, Chief Executive Officer Ian Whiting says 2010 was about putting in place the foundations for growth.

'Our goal is to be recognised as one of the top providers of CRM solutions in Australia and New Zealand. We saw the opportunity to build our CRM proposition and made a strong play through acquisitions, strengthening our partner network and solutions suite. We now have in place a solid CRM business to move forward,' said Whiting.

Whiting adds that all acquisitions were funded from the company's cash reserves, with strong sales growth and working closely with partners such as Sage, key factors underpinning the company's performance.

This is the second year running that Markinson has accepted the Highest Revenue Award at the Sage Business Partner Awards, and is a significant achievement for a business that prides itself in fostering collaborative relationships with customers and partners.

Commenting on the awards, Whiting said, 'Winning this is a great achievement and the result of a strong three-way partnership; working hand-in-hand with our clients and Sage.'

The company has recently signed on two new clients to the Sage Saleslogix CRM platform, All Crash Parts and MT Data - the largest suppliers of GPS Tracking and Fleet Management Solutions in Australia.

'Sage SalesLogix CRM provides the flexibility and depth of functionality to scale with a business as it grows. Our job is to work with clients to ensure the delivery of a complete business solution, using CRM as an engine and starting point for further development work as their needs and business evolves,' said Whiting

CHIEF DATA & ANALYTICS OFFICER BRISBANE 2020

26-27 February 2020 | Hilton Brisbane

Connecting the region’s leading data analytics professionals to drive and inspire your future strategy

Leading the data analytics division has never been easy, but now the challenge is on to remain ahead of the competition and reap the massive rewards as a strategic executive.

Do you want to leverage data governance as an enabler?Are you working at driving AI/ML implementation?

Want to stay abreast of data privacy and AI ethics requirements? Are you working hard to push predictive analytics to the limits?

With so much to keep on top of in such a rapidly changing technology space, collaboration is key to success. You don't need to struggle alone, network and share your struggles as well as your tips for success at CDAO Brisbane.

Discover how your peers have tackled the very same issues you face daily. Network with over 140 of your peers and hear from the leading professionals in your industry. Leverage this community of data and analytics enthusiasts to advance your strategy to the next level.

Download the Agenda to find out more

DOWNLOAD NOW!

VENDOR NEWS & EVENTS

REVIEWS

Recent Comments