Wednesday, 05 October 2011 05:33

Allianz Insurance selects iJento online customer intelligence solution for its Your Cover Insurance Products

By Michelle Taylor

iJento, the multichannel customer intelligence solutions company, today announced a major new implementation of its technology for Allianz Insurance plc, which is a part of the global Allianz Group.

Following the successful deployment of iJento's technology in Allianz Insurance's Australian operations, the Your Cover e-business team in the UK are now using the iJento Datamart for online solution to provide easy and direct access to detailed visitor-level data for the first time, enabling a deeper understanding of online individual customer activity and behaviour.

Allianz Insurance's Your Cover is a new breed of insurance product, offering cover that customers select to precisely match their own lifestyle and circumstances. With an easy to use 'Quote and Buy' website, Your Cover makes it simple to design, quote and obtain car and home insurance online.

To enable ongoing improvement of the service, the Your Cover team identified the need for a much more powerful online analytics solution that could provide finer detail on individual visitor behaviour as they use the service.

As a result, Allianz Insurance chose a solution based on the iJento Datamart for online and iJento Intelligence query and analysis tools. Allianz Insurance is taking advantage of how iJento Datamarts allow clients to store and directly access the most finely detailed visitor-level data within a truly open and scalable environment.

The new solution will make it easier for the team to report and analyse customer activity including determining conversion rates and the value of policies sold, as well as separating out aggregator traffic. Additionally, the team will use iJento to track how many visits visitors make before purchasing, and better understand any drop off through the quote and buy process.

Gary Lucas, Channel Development Manager - E-Business, Allianz Retail said, 'Your Cover is a new breed of insurance product that puts our customers in control. iJento gives us the insights to really understand how they're interacting with our service and will help us continually improve how the service performs.'

Peter Ryan, CEO, iJento said, 'Accessing visitor-level data is critical to running today's customer centric organisations, and iJento's technology enables clients to get the true value from it.

'We are excited that Allianz Insurance is embracing our solutions to transform their understanding of online customer behaviour.'


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