Wednesday, 24 March 2010 06:00

Akamai Selected As Netflix Content Distribution Network Partner

By Louisa Percy

Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering video, dynamic transactions and enterprise applications online, today announced it has been selected as the primary content delivery network for movies and TV episodes streamed instantly over the Internet by Netflix. Akamai gives Netflix a strong foundation for the continued growth of its ability to stream instantly, including expansion to one country outside the U.S. later this year.

By the end of 2009, almost half of the 12.3 million Netflix members had instantly watched a movie or TV episode on either a computer or TV via a Netflix ready device. Netflix projects that number will grow dramatically this year and in the years to come. Netflix chose Akamai's global distribution platform for its highly scalable performance and storage capacity to ensure uninterrupted streaming of hundreds of thousands of movies and TV episodes during peak times.

'Netflix changed the way Americans watch movies when we started sending DVDs in the mail to subscribers in 1999. We're revolutionizing movie watching a second time by instantly streaming movies to Netflix members' TVs and computers via the Internet,' said Andrew Rendich, head of Netflix operations. 'We chose Akamai as our primary content delivery network because we need a strong partner to deliver movies instantly and to be able to meet our ever-increasing demand.'

'Akamai's solutions are a perfect fit to support Netflix as it undergoes a strategic business model shift from traditional DVD shipment to streaming,' said Robert Hughes, Executive Vice President of Global Sales, Services and Marketing at Akamai. 'Netflix is well positioned to profit from the video-streaming wave, especially as more Internet-connected televisions, connected devices and video game consoles enter the market. The growth of online movie services, long-form video and higher quality content puts the Internet to the test, and Akamai has the architecture and scalability to succeed.'

Akamai offers a service layer to bring content in HD-quality to the edge of the Internet, closest to end users. By distributing content closer to the edge, with servers less than 100 miles from all end users, it allows for the fastest, most reliable delivery path from the server closest to the user. This delivery approach improves the performance and reliability of HD files, one of the essential requirements for instant download and delivery of movies, which results in an uninterrupted, smooth playback viewing experience for users.

The Akamai Difference

Akamai® provides market-leading managed services for powering video, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.


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