JUser: :_load: Unable to load user with ID: 2712
Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Friday, 10 August 2007 07:46

Everyone wants to be part of something special


Liz Heller from LA-based Buzztone talked about the need for people to belong to groups, and how this translates online. Her company spends a lot of time looking at the formation of groups, which includes investigation of things that have always been happening, and how they are evolving. Heller’s presentation ran through several examples of how to successfully create online groups, such as the Red Bicyclette Social Club, and the first student social network for tech students for Microsoft, called The Spoke. In the latter instance Buzztone started with nothing, and grew to encompass 14 languages.

She says social networks provide a mechanism that allows for user generated selection of collaborators and filters. Cited examples included Block Savvy, Moveon, Our Chart, Buzznet and MtvVirtual Worlds, along with houseparty.com, www.reunion.com and www.paltalk.com.

“Is this the beginning of another group and another loop – smaller niche and more restricted, just like it was when you were a kid? Only this time you have a lot more influence.”


26-27 February 2020 | Hilton Brisbane

Connecting the region’s leading data analytics professionals to drive and inspire your future strategy

Leading the data analytics division has never been easy, but now the challenge is on to remain ahead of the competition and reap the massive rewards as a strategic executive.

Do you want to leverage data governance as an enabler?Are you working at driving AI/ML implementation?

Want to stay abreast of data privacy and AI ethics requirements? Are you working hard to push predictive analytics to the limits?

With so much to keep on top of in such a rapidly changing technology space, collaboration is key to success. You don't need to struggle alone, network and share your struggles as well as your tips for success at CDAO Brisbane.

Discover how your peers have tackled the very same issues you face daily. Network with over 140 of your peers and hear from the leading professionals in your industry. Leverage this community of data and analytics enthusiasts to advance your strategy to the next level.

Download the Agenda to find out more




Recent Comments