Saturday, 24 February 2018 22:01

A CxO guide to the cloud


“The cloud” is the buzzword of the modern day. Companies are told they must “get on the cloud”, while the deeply technical bemoan how what is essentially a hosted service became a special term. If you’re a CxO, here’s the nuts and bolts of the cloud.

“The cloud” as a term has gained significant prominence in recent years. It’s a popular buzzword but despite being spoken of and written about daily, its real meaning and value may not be understood. The cloud is more than a contemporary fad and it is a foundational item that must influence any company’s forward IT strategy.

This is particularly timely, as we enter the second half of the financial year and enterprises begin reviewing their roadmap and multi-year plan. If the cloud is not influencing your direction then it’s time to pause and consider.

Origin and meaning

Historically, companies would host their own data centre. This is the location where the company’s servers, storage, backup, and other core infrastructure facilities were stored. What is considered a “data centre” might range from small and trite such as a server under the receptionist’s desk without power protection, cooling, and various other hygiene and security protections, to large installations with redundant power options, physical security, and raised floors to run cabling through.

Realistically, a small to medium enterprise cannot establish a high-quality, 24/7 physically protected, air-conditioned, dust-proof, redundant-power-supplied data centre due to its cost. Two options became available: co-location and hosted. In a co-location scenario, the company pays for rack space in someone else’s data centre and installs its servers there. In a hosted scenario, the company pays for access to someone else’s servers within a data centre, and manages the applications and possibly the operating system on it, but does not own any of the hardware.

As a company moves from self-hosting through co-location through to hosted, it can focus less and less on ownership and maintenance of physical hardware, and more on leveraging provided technology to solve business problems.

Within a network diagram, the private network enclosing the company over each of its locations was depicted using a cloud shape. This represented all the locations were inside the one network, which was separate from the outside world.

This is the origin of the term “cloud” and at its most basic, “the cloud” simply means “someone else’s server.”

The cloud today

Technically, it’s true – the cloud is someone else’s server. Yet, it means much more than this, and this understanding will drive business improvement, efficiency gains and cost reductions. Advances in technology mean dedicated public cloud providers like Amazon Web Services, Microsoft Azure, Google, Oracle, IBM and others can provide services, with these positive characteristics:

  1. Scale up and down on demand as your workloads change. You pay for the compute power and storage you require, expanding and contracting as needed, without lock-in to any specific scale.
  2. Multiple geographic points of presence, replicating your infrastructure and applications around the globe, giving fast access to users within those regions, and providing high availability in the event any single geographic region experiences an outage.
  3. “Fail fast” and “fail cheaply” options, where you can experiment by rapidly spinning up a server, testing an application or product, and destroying it when done. There is no costly server purchase and installation, no dedicated internal resource to manage it, and experiments can be performed rapidly and inexpensively.
  4. Serverless applications, where databases or websites or other applications can be hosted without any requirement to deal with the underlying server or operating system because it is all managed by the cloud host. Your database or other application still enjoys the benefit of elastic scalability and geographical redundancy but becomes simpler to deploy and manage by the company.
  5. Programmatic construction and destruction of servers, where setting up new infrastructure need not be performed by human hands but can be scripted by a software developer. An environment can be constructed for testing, then perfectly reconstructed for production, or an environment could be replicated thousands of times, every single time flawlessly configured through the accuracy of scripting, then rapidly disposed of when no longer required.

Additionally, the cloud has come to mean Web-based applications which are “responsive”, meaning they scale to suit the display device, be it a desktop computer, laptop, tablet or smartphone. The one application works on all devices, and provides access to your data from any device, from any location, at any time, provided you simply have an Internet connection. This is a far change from operating specific fat client desktop applications which could only be executed from within the company office.


It’s not all good news. The cloud is not without challenges. The two most immediate are:

  1. Security, because your applications are no longer contained within your company firewall but are Internet-accessible. To counter this, public cloud providers invest significant resources into security and maintain that just as they can provide a vast installation of redundant power and cooling beyond an affordable price to a “regular” business, so too they provide a vast amount of security beyond what may ordinarily be affordable to a business. Today Fortune 500, government and military organisations embrace the cloud, and have put their trust in it.
  2. Cost, because subscription-based cloud services come with a myriad options. The number of hours your servers are running, the processing power, storage space, storage speed, number of redundant regions, ingress and egress bandwidth, elastic scale, and other factors all affect the price. It is important to continually review cloud infrastructure provisioning against requirements to optimise cost.


Cloud architecture is highly desirable. However, not all companies are comfortable with hosting in the public cloud. You can still gain the benefits of cloud scale and elasticity in different configurations, albeit at differing levels of cost and resourcing.

  1. Public – full use of a public cloud, such as AWS or Azure.
  2. Private – maintaining a data centre within a company, but deploying a cloud-based environment over it such as OpenStack instead of the traditional Microsoft Windows Server set-up. OpenStack is a mature open source private cloud environment that offers the advantages listed above, albeit the company must still purchase and manage its own infrastructure and the necessary resources to manage it.
  3. Hybrid – whereby a company will deploy some workloads to the public cloud, and some to a private cloud, depending on factors like sensitivity.
  4. Cloud On-premises – this is an option provided by Oracle, who will install and maintain a data centre within the company’s environment, running their very same public cloud environment, applications on it and security, however, it is all contained within the private on-premises environment. This environment still offers scalability with Oracle providing more servers and storage as required. The price is extensive but is an option for large enterprises and government who have this preference.

How to get there

Unless your business is a start-up, it’s unlikely your path to the cloud is simple and without effort. Here are four strategies you can apply to your current situation to assist:

  1. Rehost, lift and shift. This means to take a server from one place and move it to another. This is the very core of cloud server management and it is a solved problem to move workloads from point A (i.e. your data centre) to point B (i.e. cloud provider) using third-party tools that have competed themselves down to a reasonable commodity price point. According to research this has a proven 20% overall savings when you do a complete TCO comparison to running these applications in the data centre, taking into consideration a five-year, forward-looking model that accounts for capex of hardware growth and refresh along with operational overhead of real estate or hosting fees, power/cooling, headcount and software/hardware support contracts.
  2. Replatform. This means to rebuild the server or application, reloading it onto a new server or operating system (for example, Linux), or convert a database to a new engine. Again, research indicates this offers a greater than 20% saving as you shed more operational overhead and/or licensing costs.
  3. Repurchase. Simply put, one strategy is to buy a new application with more features and flexibility. The cost here is less about migration and more about the cost of changing the business to leverage the new application to service the same business need. As an example, this is the strategy you might employ to move from an internally hosted desktop ERP system to a modern cloud-based product like NetSuite or Microsoft Dynamics NAV.
  4. Refactor. If your applications are in-house you have the option of rewriting a legacy application to use cloud-based services.

The last business architecture / the new normal / innovation

For your enterprise’s IT roadmap, the cloud is highly relevant.

  1. Accessibility – you need your core applications to be available anywhere, anytime, on any device. This includes senior management, regional and site managers, and potentially your customers themselves.
  2. Reliability and resilience – If your organisation currently owns and maintains large numbers of site-based servers I would be surprised if without exception there was not at least one server inaccessible for some period every month, be it local power failure, server hardware failure, local network failure, or some other reason.
  3. Re-allocation of spending – also without exception, every month, there are undoubtedly costs incurred to replace elements of the legacy environment of these on-site servers, be it a new back-up drive, back-up media, hardware warranty renewal, after-hours charges for outsourced providers to investigate faults and reboot servers, or some other item. Anecdotally, research indicates 80% of an enterprise’s ICT spend goes on maintaining legacy environment, with only 20% on innovation. The cloud provides an opportunity to spin this around, such that 80% of spend can be on innovation, by removing the burdens of owning and maintaining hardware. This is the value proposition your IT roadmap can deliver.

I have been privileged to attend world-class conferences listening to the insights of very large organisations and observing worldwide trends. Some notable quotes:

  1. Zach Nelson, at the time CEO of NetSuite, stated “the cloud is not only the next business architecture, it is the last business architecture. Once you can access your data on any device, at any time, from anywhere, what else is there?”
  2. Andy Jassy, CEO of AWS, stated “the cloud is the new normal.”
  3. Mark Hurd, CEO of Oracle, stated “the cloud is not if, but when … you get innovation straight away … it’s more secure."
  4. Hurd further predicts that by 2025, 80% of production applications will be in the cloud, and that enterprise clouds will be the most secure place for IT processing. “Companies are moving quickly. Don’t get left behind,” he stated.
Read 9029 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


Hybrid cloud promises to bring together the best of both worlds enabling businesses to combine the scalability and cost-effectiveness of the cloud with the performance and control that you can get from your on-premise infrastructure.

Reducing WAN latency is one of the biggest issues with hybrid cloud performance. Taking advantage of compression and data deduplication can reduce your network latency.

Research firm, Markets and Markets, predicted that the hybrid cloud market size is expected to grow from US$38.27 billion in 2017 to US$97.64 billion by 2023.

Colocation facilities provide many of the benefits of having your servers in the cloud while still maintaining physical control of your systems.

Cloud adjacency provided by colocation facilities can enable you to leverage their low latency high bandwidth connections to the cloud as well as providing a solid connection back to your on-premises corporate network.

Download this white paper to find out what you need to know about enabling the hybrid cloud in your organisation.



It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.


David M Williams

David has been computing since 1984 where he instantly gravitated to the family Commodore 64. He completed a Bachelor of Computer Science degree from 1990 to 1992, commencing full-time employment as a systems analyst at the end of that year. David subsequently worked as a UNIX Systems Manager, Asia-Pacific technical specialist for an international software company, Business Analyst, IT Manager, and other roles. David has been the Chief Information Officer for national public companies since 2007, delivering IT knowledge and business acumen, seeking to transform the industries within which he works. David is also involved in the user group community, the Australian Computer Society technical advisory boards, and education.

Share News tips for the iTWire Journalists? Your tip will be anonymous