Delivering the telecommunication industry's premier annual address, the Charles Todd Oration in Sydney today, Vodafone chief executive Iñaki Berroeta said the service would be delivered via the NBN.
"Whether it's at home, work, or in between, Australians want to be always connected to stream music and video, send messages, make purchases, or grow their business," Berroeta said.
"We know that customers love data, with around 14,000 terabytes used on the Vodafone mobile network each month, and their appetite for fast data is continuing to grow. The NBN will allow us to deliver more data to our customers.
Iñaki Berroeta delivering the Charles Todd Oration in Sydney on Wednesday.
"Customers want seamless connection, easy-to-understand plans and reliable service – and that's the proposition we'll be bringing to Australia."
The Vodafone chief said it was the correct time for his company to expand and include a broadband service.
"We have a strong 4G network which covers more than 22 million Australians and is enjoyed by 5.5 million customers, the NBN rollout is gaining momentum and there is strong consumer demand for continuous connectivity," he said.
"It's anticipated that four million Australian homes will be NBN-ready by the end of next year, so the project is reaching a scale where it provides the platform to deliver a service that complements our mobile network.
"This is a natural progression for our business, and we expect that through a fixed broadband service, Vodafone will become an even stronger competitive force in the Australian telecommunications market."
Berroeta claimed the broadband move had been driven by strong customer demand.
"We've heard the message loud and clear, both from our existing customers and Australians who don't currently have a service with us, that they want Vodafone to offer home and office fixed broadband as well as mobile," he said.
"Just as we have done for mobile, we see a real opportunity to make a difference in the fixed broadband market by delivering great service and value for customers.
"Because we will be investing in a brand new capability, we will be able to deliver a better customer experience and a market-leading price for both consumers and businesses.
"If you look at how we've been able to shift the mobile market for the benefit of customers, including unlimited calls and texts, flat $10 per gigabyte data coverage and accessible international roaming through $5 Roaming, we plan to bring the same transparent, fair approach to fixed broadband."