Monday, 06 June 2016 12:36

Vodafone ramps up small business market push Featured


Small business is in the sights of Vodafone as it unveils a new range of flexible plans and an expanded portfolio of Ready Business Apps, featuring a selection of the what the telco calls the “world’s best” mobile business tools.

According to Vodafone, its new range of Ready Business Apps have been handpicked to help businesses “save time, engage better with their employees and customers and deliver better operational agility”.

With Monday’s announcement, mobile applications Dropbox Business, Xero, MozyPro, Norton Small Business and Office 365 now feature on Vodafone’s Ready Business apps platform, while Google Apps for Work and GoDaddy will launch in mid-June.

Vodafone executive general manager for enterprise business Stuart Kelly says Vodafone offers a single convenient portal to access your subscriptions for most Ready Business apps, and offers a free two-month subscription on selected Ready Business Apps.

Kelly says cloud services have proven to be a benefit to small businesses as they provide almost instant access to the latest technology, “without the need of an IT consultant or the expense and hassle of having to deploy servers and storage systems”.

And, according to Kelly, while business mobility is now mainstream, enabling teams of different sizes and job functions to work efficiently and effectively across various devices remains a huge challenge for businesses today.

“Many companies see the value in truly mobilising their workforces, yet many are faced with the difficulty of making information accessible to employees across different teams, functions, and devices.

“We recognise that businesses need a simple way to capitalise on mobile technology and manage these solutions securely and quickly, and this is where we believe Vodafone can help.”

Tara Commerford, country manager, GoDaddy Australia & New Zealand, said, “We are delighted to partner with Vodafone to help Australian SMBs recognise the benefits of an online presence. While creating a website can seem like a daunting task for many SMBs, our domain and website builder solutions are easy-to-use and affordable, empowering SMBs to establish and grow their business online. We look forward to working with Vodafone to provide small businesses with a one-stop-shop experience.”

Kelly says Vodafone selected its range of Ready Business Apps following a comprehensive review of the core communication requirements and needs of Australian small businesses.

“We found through our research that mobility and office enablement were common needs across numerous industries and business sizes, so we have designed our Ready Business Apps range to ensure that whether you’re a graphic designer, a plumber, a retailer or real estate agency, your business has the tools it needs to help grow and run more smoothly, all at the touch of a button.”

Here’s what Vodafone says its Business Flex solution, along with other services, offer businesses:

•    Infinite standard national calls and TXT as well as generous data allowances of up to 20 GB to use in Australia

•    A variety of plans and price points ranging from $30 to $150, and the ability to earn up to 10,000 Qantas Acquire points for Acquire members

•    The freedom to add standard international call or data add-ons to use in Australia

•    The ability to share all inclusions among employees using Business Flex, offering even greater flexibility and value for money. An Australian-based, personal account manager for businesses with 10 or more connections

•    A Network Happiness Guarantee giving customers 30 days to decide if they love the network (T&Cs at

•    Access to Vodafone’s award-winning $5 Roaming, and on the $150 Business Flex 24 month Plan, and $105 Business Flex SIM Only 24-month plan complimentary access for the first 15 days per calendar year (saving $75) (normally, $5 extra per day for up to 90 days)

•    An optional Technology Fund to help businesses purchase the latest devices

Total minimum cost for the plans ranges from $720-$3,600. Additional data is charged at $0.0098/MB (charged per KB)


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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