Tuesday, 01 May 2018 15:43

Vodafone launches unlimited mobile data plans just before Telstra's 4G network fell over Featured

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Hot on the heels of Telstra launching its own unlimited data plans, and before Telstra's 4G network outage, Vodafone announced "Australia’s first widely available mobile plans with unlimited data".

UPDATE: Vodafone has increased the full-speed portion of its plans before throttling occurs, with the new plans now offering 40, 70 and 120GB respectively, with full pricing and more here. 

Original story follows:

Telstra's unlimited 4G data plans launched, and then its 4G network spectacularly fell over, in what is presumably a completely unrelated event, especially seeing as Telstra's plans aren't on sale until the 3rd of May.

Vodafone launched its own 4G unlimited data plans in between, and made reference to "Australia’s first widely available mobile plans with unlimited data," which presumably is much more aimed at the Optus 4G unlimited data plan unveiled earlier this month, but with the catch that it is only available to "eligible Optus customers".

Vodafone's plans are available from tomorrow, 2 May, a day before Telstra's plans become widely available and are priced at "three monthly price points – $60, $80 and $100".

These "Vodafone Unlimited Plans" include:

  • unlimited standard national talk and text,
  • along with 30GB, 60GB or 100GB of data at Vodafone’s normal network speeds,
  • followed by unlimited data to use in Australia at speeds of up to 1.5Mbps.

Full pricing seems yet to be announced, but the 60GB plan is $80 per month as listed below. We'll update this article as more info become available, or will publish a new one. 

Vodafone notes its game changing move last year "by introducing no lock-in Red plans allowing people to choose a handset that suits them best over a 12, 24 or 36 month payment term".

It's a plan I personally used to bUy my own iPhone X 256GB.

Now comes this "next step in Vodafone’s evolution", which the company says "comes as part of the company’s ongoing commitment to challenge the status quo and champion for better value, more flexibility and transparency for Australians".

Ben McIntosh, Vodafone’s Consumer Business Unit director, said that the new plans give people another option to consider when choosing a service tailored to personal data usage and streaming habits:

“The explosion of mobile streaming, across not only entertainment but education and social networking, means that what one person needs from their mobile service is vastly different to the next.

“Our Unlimited Plans give people more choice and the peace of mind that they won’t be left without data or stung with extra costs once their data limits are up.”

Vodafone notes that "the Unlimited Plans each come with a generous data allowance at Vodafone’s normal network speeds. Once the data allowance is used, customers continue to enjoy data at speeds of up to 1.5Mbps with no limit as to how much data can be used within Australia until the beginning of the next monthly billing cycle".

McIntosh added: “Research (from the CIE Report, March 2018) shows that over half of the average time spent online is via a mobile device, which is why we’ve made a conscious effort to include generous data inclusions to accommodate for streaming content or downloading files.

“Our $80 Unlimited Plan comes with 60GB data at our normal network speeds which is enough to stream every episode of Stranger things ever made, every single month on Netflix.

“We’re excited to once again shake up the market with Australia’s first widely available unlimited data plans and drive real change for customers that are fed up with paying too much.”

Vodafone Unlimited Plans are available from 2 May.


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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