Tuesday, 23 December 2014 11:44

VIDEOS: Telstra invests in Elemental’s next-gen software-defined video Featured

By

Telstra Ventures has made an ‘equity investment’ in Elemental, ‘the leading supplier of software-defined video (SDV) solutions for multiscreen content delivery.’

On the cusp of Christmas, Telstra has been very busy, not just snapping up Pacnet but now investing in Elemental Technologies.

Elemental say that it ‘helps media companies connect consumers with video content across multiple screens – including connected TVs, computers, tablets, smartphones, set-top, and other IP devices – using software-defined video solutions to ensure high quality, high definition viewing experiences.’

The managing partner of Telstra Ventures, Mark Sherman, noted that ‘service providers, content programmers, broadcasters, live event producers and enterprises worldwide were showing strong demand for Elemental’s disruptive video processing solutions, as consumers increasingly shift to streaming content across multiple devices.’

Sherman stated that: “With the consumption of digital video across multiple devices increasing year-over-year, the mechanisms for delivering high quality viewing to the end user is evolving from hardware to software and to the cloud.

Sherman continued: “Telstra’s equity investment, soon to be combined with a commercial agreement that is currently being negotiated, will allow the company to integrate solutions from Elemental into the company’s network.

“This will provide media and broadcast customers with access to an award winning video solution for multiscreen content delivery and offer flexibility and scalability to ensure a great customer experience.

“We also plan to use Elemental’s solutions internally, across our large portfolio of media properties such as IPTV, Foxtel on T-Box, AFL, NRL and BigPond movies to deliver high quality video performance across a multitude of devices for customers.

“With our international connectivity, Telstra intends to make Elemental cloud capability available to its media customers globally in virtual hosting facilities”, said Sherman.

Telstra Ventures reports that ‘the financing is part of a $14.5 million series D round of funding led by Telstra and joined by Sky in the UK, along with participation from existing Elemental’s investors.’

Sam Blackman, CEO and Co-founder of Elemental said, “Elemental and Telstra’s shared belief that the future of video delivery will be dominated by mobility, IP, and software-defined video architectures has brought our companies together with a common purpose.

“We’re excited to unite our resources with the goal of executing a shared strategy for IP video distribution on a global scale.”

Elemental notes its ‘key multiscreen accounts include the BBC, Comcast, Foxtel, HBO, Media Prima, NHK, Telefónica, and TrueVisions.’

NEW OFFER - ITWIRE LAUNCHES PROMOTIONAL NEWS & CONTENT

Recently iTWire remodelled and relaunched how we approach "Sponsored Content" and this is now referred to as "Promotional News and Content”.

This repositioning of our promotional stories has come about due to customer focus groups and their feedback from PR firms, bloggers and advertising firms.

Your Promotional story will be prominently displayed on the Home Page.

We will also provide you with a second post that will be displayed on every page on the right hand side for at least 6 weeks and also it will appear for 4 weeks in the newsletter every day that goes to 75,000 readers twice daily.

POST YOUR NEWS ON ITWIRE NOW!

MITIGATE FRAUD WITH HYLAND’S DIGITAL CREDENTIALING SOLUTION

Some of the most important records are paper-based documents that are slow to issue, easy to fake and expensive to verify.

Digital licenses and certificates, identity documents and private citizen immunity passports can help you deliver security and mobility for citizens’ information.

Join our webinar: Thursday 4th June 12 midday East Australian time

JOIN WEBINAR!

Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

VENDOR NEWS & WEBINARS

REVIEWS

Recent Comments