Friday, 31 July 2015 02:03

VIDEO Interview: MeU Mobile’s Brodie Rice talks MVNO innovation Featured


A new MVNO has launched in Australia, claiming to be the ‘first Social Mobile Network’ that puts members first with a range of simple and transparent plans.

There are several mobile virtual network operators or MVNOs in Australia, with companies such as Boost, Amaysim, Woolworths Mobile, Aldi and others all competing with each other and the major network telco owners themselves.

The name of the new telco is MeU Mobile, and like Boost, Aldi and Woolworths operates on Telstra’s Next G network, which covers 98.5% of Australia’s population.

To compete, an MVNO needs to be different, with MeU Mobile claiming to do just that, not only by offering a competitive voice and data service, but also some social platform integration, whereby ‘the new Social Mobile Network enables consumers to authenticate via social platforms, such as Facebook.’

Once signed up, members will have a choice of four new plans, known as ‘Oodles’, which provide different amounts of talk, text and data at competitive prices. In addition, MeU says it will ‘advise its members if they are over-spending on the service at the end of the billing cycle, ensuring they are on the right plan for them.’

Plans range from $29 to $59, with $59 being the only plan with unlimited voice minutes and SMS and 5GB of data. Plan details can be seen here, with all plans also offering extra data for $10 per gigabyte.

MeU plans are month-to-month, which like pre-paid plans means there are no lock-in contracts. There are no flagella charges, no penalty charges for going over data allowances, no charges for calling 1800 numbers or checking voicemail and transparent pricing, and naturally can port their existing mobile number across.

In the future, as Telstra upgrades its core systems, MeU Mobile will also be able to allow members ‘the ability to gift each other minutes, text and data, as well as become part of the MeU community.’

iTWire spoke to Brodie Rice, MeU Mobile’s Director of Innovation in a video interview, which we’ve embedded below.

Rice also stated: “Our new mobile network aims to lead on product and differentiate on service. It’s all about providing our members with the best value. Not only are we offering them oodles of minutes, texts and data but we also want to create a bespoke, innovative, socially connected platform, which will enable members to connect both socially and with MeU’s customer centric service representatives.

“We’ve noticed customer service is one of the biggest gripes for consumers and one of the top causes for people to change networks. That’s why we’re up front with our plans and have a local team to talk to if required. We want to be the mobile network of choice when it comes to uncomplicated plans, generous data allowances and friendly service.”

“The launch is just the beginning and we’re really excited about the next 12 months. We have lots in store for our customers, as we continue to develop our offerings and services. Our aim is to be one of the top mobile operators in Australia and we will achieve this by putting our members first,” said Rice.

ASX-listed technology accelerator Yonder & Beyond has invested in MeU Mobile and has provided the new telco with access to a large contact base across hardware, software and content providers.’

Yonder & Beyond CEO Shashi Fernando said: “We are delighted MeU has now launched in Australia and are extremely excited in the progression of Australia’s first social mobile network. Having previously worked with Netflix, Deezer, Spotify and Beats, as well as having a number of interesting technologies within our portfolio, such as PlayMEET, we can offer Aussie members with unique plans, services and opportunities moving forwards.”

“There is a lot more to come from this new operator, as it looks to shake up and disrupt the mobile industry,” Fernandp concluded.

MeU SIMs are available directly at the MeU Mobile site and members can sign up to the service using their Facebook profile.


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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