Thursday, 23 June 2016 15:19

VIDEO Interview: Amaysim CEO Julian Ogrin talks telco stats and the industry


Amaysim is the telco that kicked off the unlimited talk and text time wars with a deluge of data, and the company is going strong as 2016 progresses.

The company, whose name is inspired by the word amazing, was first to make unlimited talk and text available for under $40 per month with an at-the-time amazing 4GB.

Nowadays the same amount of money delivers 7GB of data, and while Amaysim did have to change its plans to 28-day cycles to make up for a range of added and new international inclusions, as well as larger data limits, (which is a shame, but that's life in the world of competition,) the company still delivers excellent value for money and is justifiably one of Australia’s most popular pre-paid telcos.

It’s also one of the few Australian telcos out there with a local Australian call centre based in the company’s headquarters in Bridge St, Sydney, so when you need help, you don’t have to talk to people located in another country whose command of English might be less than optimal, and that’s a feature that its customers also greatly appreciate.

There’s also the fact Amaysim has, as is slowly becoming more common out there, an excellent live chat system that can help you get things solved very fast without needing to talk to anyone.

In short, Amaysim has proved to be an excellent business, and Australians are blessed that its largely European founders brought their ideas for telco success here, as they helped shake up the Australian telco market, something from which all Australians have benefitted.

Amaysim shared with me some of the statistics from Telsyte’s The Australian Digital Consumer Study 2016, which Amaysim thought would be of interest to iTWire readers. You’ll see them underneath the video interview that I conducted with Amaysim chief executive Julian Ogrin below.

These details are:

  • Aussies are after simple products – included Domestic Mobile Data is the top-ranked factor by smartphone users when it comes to selecting a mobile plan. Included Domestic Mobile Data, SMS and voice minutes remain the top three features when choosing a mobile plan for smartphone users.
  • Stockholm Syndrome  in 2015, 36% of Aussies on a contract were still on the same plan even though the contract had lapsed. That’s 3.7 million unique users (which is more people than live in Brisbane (2,308,700) and Adelaide (1,316,800) combined). This is up from 32% in 2014.
  • Aussies opting for BYO plans  Over half (51.7%) of mobile phone plans now have no strings attached (non-contractual – BYO). This figure has trended steadily upwards, increasing 4.7% over the last four years.
  • Confusopoly created by the big three telcos continues to bamboozle some Aussies into chasing a false economy – 22% of Australians are on a mobile contract with no mobile handset in 2015. This number is up from 18% in 2014.
  • Aussies are holding onto their phones for longer – 11% drop in smartphone sales from 2014 (8.9 million units) to 2015 (7.9 million units). There’s still potential for the release of the new iPhone 7 and others like Samsung Galaxy S7 and S7 Edge to drive this up again, but contracts are no longer the only way to get your hands on the latest hardware.


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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