Value-driven mobile telco Vaya has increased data allocation on its plans, while also shaking up what it charges for those plans – as opposed to Kogan Mobile, which simply raised data allocations without changing price points.
Vaya naturally bills its new plans as “offering exceptional dollar-to-dollar value”, and says it is “the SIM-only mobile provider” that “continues to respond to Aussie’s increasing appetite for data by upping the inclusions across its entire suite of month-to-month and 6-month plans for new and existing customers".
From today, Vaya has increased the data included in its four plans to 1.5GB (previously 1GB), 3GB (2GB), 10GB (4GB) and 13GB (10GB).
The old prices points were $16 for 1GB, $22 for 2GB, $26 for 4GB and $36 for 10GB.
The new price points are $16 for 1.5GB, $24 for 3GB, $36 for 10GB and $44 for $1GB.
By comparison, Kogan’s new prices are $16.90 for 1.5GB, $29.90 for 6GB, $36.90 for 11GB and $49.90 for 16GB – the same price points but more data, too.
Clearly, some will want Vaya’s cheaper pricing, but with smaller amounts of data, with others wanting to pay a little extra in return for more data.
Vaya notes that “market trends (are) showing an increase in data usage across the board” and talks of its quest to bring “bigger and better data inclusions to ensure it provides the best value for money for customers".
The company also promotes its “unique price beat guarantee” and says it will also continue “to apply to the plans, meaning customers can sign up to Vaya knowing that they’ll always have access to the best mobile and data plans in market".
The guarantee is that “Vaya will price match any other telco’s comparable 4G non-promotional offer and provide a customer their next month free. Offers need to be a SIM-only mobile plan advertised with the same voice, text and data inclusions as a Vaya mobile or data-only plan. The price beat guarantee will appear as credit on the customer’s monthly bill. Guarantee terms and conditions will apply.”
Here Vaya’s chart with its plans – turn phone horizontal if viewing on mobile: