If there’s one thing for certain in 2015, it’s that growth in video and media over networks is growing at faster rates than ever before. People love to consume their digital media!
Ericsson’s Consumer Lab research shows what we know is the case today: that across the globe, three quarters of us regularly watch streamed video at home and on the move.
Globally, Ericsson predicts that this year more people will watch streamed on-demand video on a weekly basis than broadcast TV. It’s an easy prediction to make, what with subscription video on demand services exploding in use in Australia.
With telco networks the pipes that all this video is travelling across, telco operators are seeking ways to address growth in video traffic.
To do this, they need access to the best technology to most efficiently deliver content to users, while improving the customer experience. After all, no-one likes buffering.
Because Telstra has so many of its own video properties in addition to Netflix and other third party traffic, it’s no surprise to see Telstra deciding it needs to respond to the massive demand for growth in IP video.
To do this, it will become the first operator in the world to deploy the Ericsson Media Delivery Network solution as a fully-managed CDN service as part of its multifaceted approach to both drive cost leadership and a superior customer experience.
No doubt this makes Ericsson very happy, especially as Telstra and Ericsson work collaboratively ‘to develop services and capabilities that drive value from fixed and wireless networks and deliver richer customer experience on services such as Bigpond streaming channels.’
Telstra also streams Mobile Foxtel, NFL, AFL, Presto and a range of other video streams. Ove Anebygd, Vice President and Head of Solution Area Media at Ericsson said: “We have specifically designed all parts of our Media Delivery Network solution to allow operators to assume an even more active role in the evolving media value chain, enabling them to more readily extend value into new collaborative and media-centric services.
“We will work collaboratively with Telstra to effectively leverage both the Media Delivery Network solution and their core network functionality to develop strategic content delivery and optimisation services, supporting the growth of Telstra’s media business.”
Ericsson says its Media Delivery Network solution ‘allows more efficient delivery of content to the edge of fixed and wireless networks. It works closely with other network technologies such as LTE broadcast, helping to maximise Telstra’s network superiority and continue to improve efficiency in the delivery of video across a range of platforms and devices as demand continues to grow.’
Telstra and Ericsson will present their collaboration at the Content Delivery Summit 2015 in New York, 11 May 2015 (local time) on the ‘exploration of hybrid delivery methods and blended services, including CDN as a service, enabling operators to address the greater picture and turn disruptive trends in traffic into profitable business growth.’
Ericsson says its Head of Technology for Content Deliver, Salman Taj, will ‘be discussing these forward-looking media-centric services, exploring the possibility of rich, collaborative business models in this new frontier of content delivery.’