Tuesday, 03 March 2015 16:47

Telstra resells Presto, unmeters it on Telstra/Foxtel fixed broadband

By

Hey Presto, just like that, Telstra has become a Presto reseller in a move which comes as no surprise given Telstra’s 50% ownership of Presto’s parent, Foxtel.

Telstra has announced that it will resell Presto’s services to its customers - both the TV and movie offerings with thousands of hours of content.

Given Telstra position atop the telco totem pole, Presto says ‘the agreement will contribute dramatically to the expansion of consumer awareness of the Presto service’, which recently added select iPhone and Android devices to the list of devices Presto is accessible on.

As part of the deal, Telstra is making access to Presto unmetered via Telstra’s fixed broadband services, as well as Foxtel’s fixed broadband, but 3G and 4G unmetered access, as with Telstra’s long-available Mobile Foxtel app, is sadly not part of the deal. Presto users on other ISPs won’t have unmetered access until we hear otherwise.

Besides Presto being unmetered on the fixed parts of Telstra’s networks, Presto is also coming to Telstra’s T-Box, of which there are 600,000 in the market - and which clearly isn’t dead yet despite speculation mid to late last year that suggested T-Boxes would soon become as obsolete and extinct as T-Rex’s.

Shaun James, Foxtel’s Director of Presto and VOD said “We believe Presto is a fantastic product delivering consumers access to an unbelievable subscription video on demand service of ad-free TV and movies and we are delighted that Australia’s largest telecommunications provider Telstra has chosen to re-sell Presto to their customers.

“It is a great stamp of approval for Presto, which is backed by Australia’s leading subscription television provider Foxtel and Australia’s number one free-to-air network, Channel Seven, and will provide us the opportunity to scale the product quickly, including across mobile devices.

“We look forward to working closely with Telstra to help develop their plans to offer Presto and market the service to their customers.”

Eric Kearley, Telstra’s Director IPTV & Pay TV shared the news about the T-Box Presto app, stating: “Telstra customers value choice and we are delighted to partner with Presto to bring their impressive catalogue of entertainment to our customers on the move and at home.

“To celebrate our partnership with Presto, we are offering eligible Telstra mobile customers a complimentary three month Presto Entertainment subscription, so they can start enjoying blockbuster movies and complete seasons of popular TV series on-the-go.

“We want to give our customers access to great content on a variety of devices and networks that suit their needs and I’m pleased to confirm that the service will be unmetered over Telstra fixed broadband services,” concluded Kearley.

Telstra says its offer ‘is available to Telstra Pre-Paid customers when they activate on the Telstra Pre-Paid Freedom offer before 25 May 2015. From today until 27 April 2015, eligible new and re-contracting Telstra post-paid customers across mobiles, tablets and mobile broadband will also receive a complimentary three-month Presto Entertainment subscription. Standard monthly Presto Entertainment subscription fees apply upon expiry of the complimentary three month period.’

Presto will cost $9.99 per month for either TV shows or movies, or you can get both for $14.99 per month.


BACK TO HOME PAGE

NEW OFFER - ITWIRE LAUNCHES PROMOTIONAL NEWS & CONTENT

Recently iTWire remodelled and relaunched how we approach "Sponsored Content" and this is now referred to as "Promotional News and Content”.

This repositioning of our promotional stories has come about due to customer focus groups and their feedback from PR firms, bloggers and advertising firms.

Your Promotional story will be prominently displayed on the Home Page.

We will also provide you with a second post that will be displayed on every page on the right hand side for at least 6 weeks and also it will appear for 4 weeks in the newsletter every day that goes to 75,000 readers twice daily.

POST YOUR NEWS ON ITWIRE NOW!

INVITE DENODO EXECUTIVE VIRTUAL ROUNDTABLE 9/7/20 1:30 PM AEST

CLOUD ADOPTION AND CHALLENGES

Denodo, the leader in data virtualisation, has announced a debate-style three-part Experts Roundtable Series, with the first event to be hosted in the APAC region.

The round table will feature high-level executives and thought leaders from some of the region’s most influential organisations.

They will debate the latest trends in cloud adoption and technologies altering the data management industry.

The debate will centre on the recently-published Denodo 2020 Global Cloud Survey.

To discover more and register for the event, please click the button below.

REGISTER HERE!

BACK TO HOME PAGE
Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

BACK TO HOME PAGE

Webinars & Events

VENDOR NEWS

REVIEWS

Comments