Telstra today launched its first home broadband bundles with unlimited data allowances, helping to satisfy Australia’s soaring demand for entertainment streaming in the home.
Of course, Telstra did once offer unlimited Internet data on ADSL for about five seconds many, many years ago, but it's so long ago most would have forgotten.
Telstra Group Executive, Consumer and Small Business, Vicki Brady, said as more households connected to the nbn network, and streaming entertainment continued to grow in popularity, Australia’s demand for data was reaching new levels.
“Streaming entertainment content has become a way of life for Australians, with around two thirds of us now streaming our favourite shows. We’re also using more connected devices in the home than ever before with the rise of smart home technologies.
“Not having a data limit will provide peace of mind as Australians’ data habits continue to grow. That’s why we have launched unlimited bundles for new and existing customers on our $99 and above plans.
“We’re also giving existing customers on plans under $99 a major data boost, automatically at least doubling their existing plan allowances,” Brady added.
Telstra said its data offering "will roll out to customers from today, with all customers on $99 and above home broadband plans receiving unlimited data".
The news follows the release late last month of the new Telstra TV, so Telstra has decided to announce Australia's top streaming areas in each state.
Pakenham in Victoria has been identified as "the highest streaming Telstra TV area in Australia, and NSW named the overall highest streaming Telstra TV state".
The list of top streaming areas per state are as follows:
- Victoria – Pakenham
- SA – Mount Gambier
- NSW – Dubbo
- TAS – Devonport
- QLD – Berrinba
- NT – Gillen
- WA – Baldivis
- ACT – Nicholls
Brady continued, “With its ability to blend the traditions of live TV with the convenience of streaming and mobile entertainment, the Telstra TV, alongside our refreshed home broadband unlimited bundles, provides our customers with unrivalled entertainment offerings.”
Telstra said new customers taking up the $99 Home Internet Entertainment Bundle "will receive unlimited data, the new Telstra TV, one Foxtel Now Starter pack for three months (minimum cost $2475 on a 24-month plan) and a Telstra Gateway Frontier modem".
More information on Telstra’s new bundle plans is here.
Telstra notes that "Customers signing up to a plan below $99 on or after 31 October already have either double the data of our previous plans under $99, additional call inclusions, or a lower monthly cost and so will not receive the double data bestowal."
Bestowal – there's a word few would have heard in a long time.
Here's the breakdown by state and territory, except the ACT which Telstra mentioned above but not here below:
New South Wales:
2. Port Macquarie
4. Broken Hill
10. Coffs Harbour
3. Point Cook
10. West Wodonga
2. Upper Coomera
4. North Lakes
8. Redland Bay
3. South Hedland
6. Halls Head
1. Mt Gambier
2. Murray Bridge
3. Mt Barker
5. Port Lincoln
6. Whyalla Norrie
7. Roxby Downs
8. Parafield Gardens
9. Salisbury North
10. Andrews Farm
4. Katherine East
6. Tennant Creek
7. Darwin City