Thursday, 24 December 2015 02:13

Telstra predicts MASSIVE record traffic on its network for Christmas 2015

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’Tis the season to be jolly but ’tis also the season to be online and break some records, Telstra-style!

Telstra says that 'Australians are expected to double the amount of photos and videos shared on social media this Christmas with Telstra predicting almost 900,000 GB of data to be downloaded on Christmas Day, twice the amount of the same time last year.'

The predictions continue below with record numbers of text messages to be sent on Christmas day and more.

But first, Telstra’s Director for Wireless Network Engineering, Channa Seneviratne, said social media platforms including Twitter, Facebook and Snapchat have made it easier for Australians of all ages to share Christmas with loved ones near and far.

“The explosion in mobile usage and the increasing access to high-speed 4G technology have created more ways for people to connect during the holidays,’ said Seneviratne.

“The amount of data we predict to be downloaded is the equivalent of 800,000 hours of HD video in one day, which is a fair load for the network to carry.”

Telstra also takes the opportunity to remind its ‘personal mobile customers on eligible pre-paid and post-paid plans’ who are out and about on Christmas Day about Telstra Air.

Unsurprisingly, Telstra is ‘encouraging’ these customers ‘to sign up to Telstra Air to enjoy unlimited free data hotspots on the nation’s largest Wi-Fi network,’ with Telstra Air Wi-Fi hotspots ‘available in thousands of neighbourhoods across Australia, including more than 100 coastal towns and retreats from Broome to Byron Bay.’

Telstra’s other predictions for the Christmas period include are listed below, please read on!

  • Most data is expected to be used between 9am and 9pm on Christmas Day
  • Phone calls from mobiles are expected to increase by 10% compared to last year with an estimated 35 million calls expected to be made around the country to friends and loved ones
  • SMS messages expected to remain popular, with a record 58 million messages expected to be sent on Christmas Day
  • As Christmas Day is usually the biggest day of the year for international calls, Telstra expects more than 600,000 calls to be made from fixed and mobile phones
  • New Zealand, the UK and the USA are the most popular international call destinations

Telstra also advises that ‘callers should also check international area codes and telephone numbers beforehand as protocols can change throughout the year.’


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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