Monday, 22 December 2014 17:10

Telstra predicts ‘record breaking mobile network traffic’ during festive season Featured


As happens every year, Telstra predicts festive mobile traffic on its network will go off the charts, with data expected to be 30% higher than last Christmas, among other predictions.

If there’s one thing you can rely on each year, it’s a prediction from Telstra that end-of-year mobile network traffic will be higher than last year for the same period.

Its headline predictions are that:

- Data traffic tipped to be 30% higher on the Telstra Mobile Network than last Christmas
- 10% more people will pick up the phone during the festive season as voice makes a comeback with 175 million calls on mobile and fixed networks
- Network traffic will peak with a 300% increase between 11pm and 1am on New Year’s Eve
- Christmas Eve is the most popular time for phone calls (57 million are expected) while New Year’s Eve tops the chart for text messages

Telstra even slips in a prediction that ‘tablets and smartphones will be Santa’s hottest deliveries’, with phones to be expected and tablets something Telstra is really pushing this year, with models from sub $100 prices all the way through to top-end models at over $1000, as we reported in late November

So, while it might seem obvious, why does Telstra believe mobile data traffic will increase by 30% compared to the same time as last year?

Because the Big T expects ‘more Aussies than ever [to] connect by sharing pictures, video or text messages and checking in via social media on their existing and ‘just-delivered-by-Santa’ digital devices.’

And if you were thinking that voice calls might be dying out in this hyper-connected world we now live in, Telstra says that, ‘in a blast from the past, 10% more people than last year will choose a more traditional way to connect, by using their fixed or mobile phone for a good old-fashioned chin-wag.’

Scott McGibbony, Telstra’s Director of Mobility, (which means mobile devices and not wheelchairs or scooters unless perhaps they are 4G connected wheelchairs), noted Telstra ‘is looking forward to helping Australians make great connections during the 2014 festive season over the best mobile network.’

McGibbony gabbed that: “Over the past 12 months we improved our 4G network and added new 4GX technology to help our customers connect faster, more easily and in more places.

“Our predictions show customers are enthusiastically using this new technology and we expect the numbers of picture and video messages sent this year to increase on previous years.

“We’re expecting more people to pick up the phone this Christmas to check in with family and friends and should see around 175 million calls made over our mobile and fixed networks – a 10% increase on last year - with more than 57 million calls expected on Christmas Eve alone.

“As we ring in the new year, we’re preparing for mobile network traffic to peak with a 300% increase between 11pm and 1am. New Year’s Eve is about being out partying with friends so a quick text message is a fast and simple way to share the festive cheer when you’re on-the-go.

“Tablets and smartphones are proving to be Santa’s hottest deliveries this year and now, unwrapping Telstra digital devices comes with a peace of mind guarantee thanks to real-time data usage alerts.

“The alerts help you keep control of data usage with reminders sent at 50%, 85% and 100% of your data cap and a reminder to top up if required.

“This is especially useful for customers with new devices who may not be experienced with managing data usage,” concluded McGibbony’s one-man McGab-fest, which wasn’t phoned in, or texted, but emailed - over the Telstra network! :-)

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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