Sunday, 15 January 2017 18:05

Telstra gives ‘always on’ service guarantee on key APAC cable routes Featured

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Telstra has launched a new "Always On" service guarantee for Asia’s busiest subsea cable routes – Hong Kong to Singapore and Japan to Hong Kong.

The big telco says the introduction of “assured availability” utilises the “unmatched scale” and diversity of its cable network in the Asia Pacific region to guarantee connectivity even in the event of a cable being cut or damaged due to a natural disaster.

Telstra’s "Always On" service guarantee will be available in the coming months.

“Connectivity is vital to the modern economy, with many consumers and businesses now relying on being able to connect anywhere at any time. Meeting customers’ expectations can be difficult when it comes to international connectivity, with cables at risk of service disruptions due to cable cuts caused by boats, earthquakes and typhoons,” said Ellie Sweeney, Telstra’s executive director of global sales.

“We have developed a highly resilient service on key routes that will mean customers are guaranteed connectivity for their subscribed bandwidth with one primary path and two protection paths over different cable systems along the same route.

“With our large and diverse high capacity subsea cable network in the region, Telstra is the only provider capable of offering this level of resiliency and assurance across the busy Hong Kong, Singapore and Japan triangle for customers with large capacity requirements.”

According to Telstra, its subsea cable network is the largest and most diverse in the Asia Pacific, accounting for up to 30% of active intra-regional capacity. “This diversity puts Telstra in a unique position to reroute traffic impacted by a cable cut onto another path to minimise downtime,” said Sweeney.

“Subsea cable damage can take weeks — or even months in extreme cases — to fix. With Telstra’s ‘Always On’ service guarantee, customers will be rerouted to a protection path within a matter of hours initially and with automation we expect to bring this down to a few minutes in the future.

“The strength and capacity of our network means customers can be assured that all of their subscribed bandwidth – whether it is 10GB or 1TB – can be supported on the same route in the event of a single or multiple outages on the primary path.

“Customers can also benefit from cost savings associated with managing multiple vendors and paying for spare capacity that may not be used.”

According to Telstra, demand for data and better connectivity is growing, particularly in Asia, which is now home to almost half the world’s Internet consumers. Data consumption increased by 70% last year alone.

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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