Thursday, 13 September 2018 20:35

Telstra expands European media network

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Telstra Broadcast Services has expanded the reach and scale of its Global Media Network in Europe by building out its partner ecosystem to include GlobalConnect, TDF Group, NEP, MTI Teleport Munchen and SIS Live, with more partners due to join by the end of the year.

The expanded network, which includes existing partners The Switch and AT&T, will now deliver feeds across Europe, US and Asia connected by fibre enabling the creation and delivery of new services such as Ultra HD and 4K.

Telstra says it has invested in new media sales, solutions architecture and delivery capability over the past year in Europe.

The Telstra GMN embeds native connection, with satellite and teleports facilitating the inclusion of hard-to-reach places around the globe to nearly 2500+ end points including:

  • 1000 customers – media and sports companies US, UK, Europe, Asia and Australia.
  • 1500 venues including many of the top sports and entertainment venues in US, UK, Europe and Australia.
  • 10 Teleports.

Telstra says it will provide international connectivity through its worldwide “highly resilient” network built on a four fibre system, with 99.999% availability leveraging GlobalConnect, TDF Group, NEP, MTI Teleport Munchen, SIS Live, The Switch, AT&T, Softbank, Nexion, PCCW, Starhub and China Unicom networks – to deliver local distribution to end-points in Denmark, France, the Netherlands, Germany, Austria, UK, US, Japan, Hong Kong, Singapore and China.

The telco also says the expansion will open international markets to the customers of its partners who will be able to acquire and distribute content across national boundaries, allowing a new customer and viewer experience.

Trevor Boal, head of Telstra Broadcast Services, says the expansion is part of Telstra’s strategy to grow its position across the European continent and help businesses expand, particularly into the Asia Pacific region.

“We are delighted to have worked closely with our partners to leverage their offerings and add significant value to our customers with this expansion. Rights holders and right owners across the globe will benefit from a simple, global and seamless solution for content distribution allowing them to create new revenue streams in a more efficient and faster way," he said.

“Telstra is now uniquely positioned to help our customers reach new geographic regions and new audiences, as well as bringing back international content to home audiences.”

Boal says Telstra has significant strength in Asia, owning a network that serves up to 30%  of Asia’s Internet traffic, and “this, combined with a solidified European presence with investments in two new Points of Presence in Paris and Frankfurt, in addition to a new office in Paris, means we are distinctively positioned as a value-adding service provider for rights holders and broadcasters”.

Ludwig Schaeffler, chief executive  MTI Teleport München, said, “MTI is proud to be part of Telstra’s Global Media Network enabling our customers easier high quality access to international media content and at the same time giving access to all relevant German and Austrian sports venues to Telstra´s Network customers via the MTI's media fibre network.”

Franck Langrand, director of the TDF Audiovisual division and chairman of Ad Valem Technologies, said, “TDF and its subsidiary Ad Valem Technologies is very excited with this combined work with Telstra to set up this partnership to offer all the connectivity in France for Telstra's customers and partners. This ecosystem will also enable our customers to extend their European and global events coverage thanks to Telstra's network and through possible interconnection with all other Telstra partners.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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