Under the partnership customers of the telco who take up $99 and above Go Mobile Plus plans before 25 December will receive what Telstra says is its most generous data inclusions yet, as well as a 12-month subscription for up to three Foxtel Now Starter Packs (valued at up to $420), including Pop, Drama, Docos, Kids, and Lifestyle options.
Telstra says the offer will deliver a “truly customised entertainment experience”.
Foxtel Now bills the service as Australia’s "premium on-demand entertainment service offering flexible bundles that ensure subscribers have “greater freedom and access to sign up to Foxtel’s incredible content both live and on demand”.
“With the most generous data allowances ever, underpinned by Australia’s fastest mobile network, our latest plans will enable customers to keep up with their favourite TV shows, when they’re out and about,” said Michele Garra, executive director, Telstra Media Group.
The partnership marks the first of its kind for the two companies and Garra says it is another important step in Telstra’s strategy to be the home of mobile entertainment in Australia.
“We’ve already established strong content partnerships with the AFL, NRL, Netball and Apple Music to provide our customers with access to the best quality content both at home and on the go. This new partnership with Foxtel delivers further value to our customers all on Australia’s fastest mobile network,” she said.
According to Garra, as the line between mobile and home entertainment continues to blur with customers demanding access on the go Telstra is now focusing its attention on creating a seamless streaming experience inside and outside the home through the Telstra TV mobile app and exclusive content partners.
She says this trend can be seen in the dramatic rise of mobile video content, which today accounts for 38% of usage on Telstra’s mobile network and, within the next five years video is expected to far surpass data use and account for 75% of all mobile network usage. “The strength of Telstra’s mobile network underpins this demand.”
Caroline McDaid, Foxtel’s director of wholesale and distribution, said, “We’re thrilled to join forces with Telstra to help customers access our unbeatable entertainment, on their terms, where and when they want.
“The last few years have seen an incredible transformation in the way our customers are enjoying their Foxtel subscriptions, from their living rooms to the handheld devices they carry with them every day. Today’s news shows how Foxtel and Telstra are redefining the future of mobile entertainment.”
Telstra says its mobile network insights reveal Australians “want to take the video content they’ve grown to love at home with them on the go throughout the day”.
According to the telco the insights reveal:
- Data usage for video has grown approximately 40% on Telstra’s mobile network in the past 12 months.
- Video content now accounts of 38% of usage on Telstra’s mobile network.
- On weekdays, there is a spike in video usage on the network during traditional commuter times, with spikes between 8 am and 9 am and again in the afternoon from 5 pm to 6 pm.
And Telstra says it is seeing more and more people streaming video on their lunch break (between 12-2pm), with traffic at that time now matching traffic during evening commuter peak.