Monday, 12 February 2018 11:48

Spacetalk kids' smartwatch phone sales 'exceed expectations'


MGM Wireless, creator of the Spacetalk smartphone, GPS and watch, has reported great sales, with international sales commenced, sales in Australian retail stores expected and MWC 2018 attendance in Barcelona confirmed.

Billing its device as a "revolutionary all-in one mobile phone, smartwatch and GPS tracker that keeps children safe", MGM Wireless says it is "attracting strong Australian and international interest since its launch in October 2017".

Spacetalk is a mobile phone, GPS tracker and watch all in one wearable device. Children can make and receive calls from a set of contacts parents choose in the AllMyTribe smartphone app.

If a child needs emergency help, a special SOS alert function can be customised to call parents and other guardians. When a child is wearing a Spacetalk watch, that child’s location can be seen on his or her parent’s smartphone.

The strong sales have prompted MGM Wireless "to exhibit and promote the device at Mobile World Congress in Barcelona between February 26 and March 1, 2018".

MWC is the world’s largest such conference and will be attended by more than 100,000 delegates representing mobile network operators, technology companies and consumer electronic distributors and retailers from across the globe, so naturally, MGM Wireless is expecting great things to follow.

Indeed, MGM Wireless chief executive Mark Fortunatow said "attending the Mobile World Congress is part of a company sales strategy to expand Spacetalk to international markets", with the company’s stand at the conference being "7M27".

Fortunatow said: “Our company has been contacted by a South East Asian distributor to sell Spacetalk. Product trials have commenced.”

The Spacetalk watch was "conceived, designed and developed in Australia", and is currently "only sold online" via the MGM Wireless subsidiary, AllMyTribe at a price of A$349.

Article continues below image, please read on, and turn phone sideways to view full image: 

Fortunatow added that "negotiations with leading national bricks and mortar retailers to sell Spacetalk in stores started in December 2017".

“Interest from bricks and mortar retailers is strong and we expect to finalise negotiations in the next two to four months.

“We expect to appoint dedicated business development staff in the coming weeks to grow the bricks and mortar channel,” he added.

Based on existing sales, feedback and research, Fortunatow expects the market for Spacetalk is "likely to be larger than previously expected and in the vicinity of between 120,000 and 180,000 units per annum in Australia alone, or $30 million to $60 million per annum".

“Our internal company stretch targets for Spacetalk leading into Christmas were exceeded by more than 150%.

“Post-Christmas and January online sales of Spacetalk were strong following successful back to school campaigns.

“We are building a significant and enthusiastic community of users that is approaching 3000. Customer feedback and media reviews have been positive, as can be seen on Facebook. No significant technical, product or supply chain issues have emerged.

“We are really excited about Spacetalk’s future in Australia and overseas. Our existing sales, research and positive customer feedback paint a strong sales growth outlook for Spacetalk in the years ahead. Demand for Spacetalk is strong in Australian and international markets with plenty of room for growth.

“We firmly believe our product, targeting children aged between four and 12, leads the world, vindicating our thorough research, development and investment over almost four years that was fully funded by company cash reserves.”

New feature ipgrade

Recently, MGM Wireless said it "released a second major upgrade to Spacetalk, with features including a stopwatch, torch and enhanced school mode. Watch upgrades are performed automatically over the air using either mobile network connectivity or Wi-Fi. No user intervention is required".

"The enhanced school mode feature enables parents to specifically select which watch functions to disable during school hours, such as incoming and outgoing calls, messaging, step counter, location and stop watch. Disabling functions during school hours prevents classroom distractions.

"Spacetalk operates on Australia’s two mobile frequency bands and is specially tuned for Telstra’s Next 3G mobile network. This means the watch has excellent Australia wide phone and data connectivity. Spacetalk delivers high quality reception and excellent GPS tracking accuracy across Australia.

"Spacetalk has also been certified to meet all mandatory Australian regulatory compliance standards and carries the RCM compliance mark. RCM is a mandatory requirement that electronic and communication products must meet in order to be legally offered for sale in Australia. The watch has been extensively field tested in Australia under the most rugged conditions for child use."

Security and privacy

The company said "Spacetalk has been designed with the highest levels of data security and privacy. Throughout the three year development process, the company used leading international cyber security experts to ensure compliance with strict European privacy and other international standards."

Financial performance and half-year results

Fortunatow says MGM Wireless will release its half-year results towards the end of February.

He says overall revenue results are likely to be similar to last year, with a strong contribution from Spacetalk sales replacing the strong one-off increase in revenue reported last year from the Queensland Education Department contract.

Cash balances at the end of December remained solid at $1.4 million. Preliminary accounts indicate an approximately break-even net profit for the half year, which is down from the previous corresponding period largely due to Spacetalk launch costs.

Fortunatow says if the AllMyTribe and Spacetalk business continues on its present course, within 12 months revenue from Spacetalk and the company’s AllMyTribe division will be on track to approach and even exceed current annual revenue levels generated by the school business.

Co-founder, chairman and chief executive commentary

MGM Wireless co-Founder, chairman and chief executive Mark Fortunatow: “Sales of Spacetalk are very strong and have significantly exceeded our most optimistic internal targets leading into Christmas.

“Since then, sales are also excellent. Discussions with Australia’s leading retailers is underway – and their interest is very strong.

“In fact, these leading retailers tell us that in their view, the market size is much larger than we originally estimated – and our own sales results support this view.

“Estimates on the Australian market size for kids smartwatch phones is now at 120,000-180,000, or $30 million to $60 million per annum. We’ve begun our international sales rollout and already have interest from international Mobile Network Operators and Distributors.

“We’re likely to see a total transformation of our company moving forward. We’re currently only a $6 mill market cap company with $3 million in revenues. We’ve funded all the development and manufacture of Spacetalk from our operations, have no debt and still $1.4 million in cash.”


26-27 February 2020 | Hilton Brisbane

Connecting the region’s leading data analytics professionals to drive and inspire your future strategy

Leading the data analytics division has never been easy, but now the challenge is on to remain ahead of the competition and reap the massive rewards as a strategic executive.

Do you want to leverage data governance as an enabler?Are you working at driving AI/ML implementation?

Want to stay abreast of data privacy and AI ethics requirements? Are you working hard to push predictive analytics to the limits?

With so much to keep on top of in such a rapidly changing technology space, collaboration is key to success. You don't need to struggle alone, network and share your struggles as well as your tips for success at CDAO Brisbane.

Discover how your peers have tackled the very same issues you face daily. Network with over 140 of your peers and hear from the leading professionals in your industry. Leverage this community of data and analytics enthusiasts to advance your strategy to the next level.

Download the Agenda to find out more


Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



Recent Comments