Thursday, 10 September 2015 22:07

Rebranding takes Globecast to Telstra Broadcast Services

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Telstra has rebranded its recently acquired Globecast business, renaming it Telstra Broadcast Services, as part of a move to provide deeper capabilities in media services for customers in the broadcasting industry.

Unveiling the new brand at the International Broadcasting Conference (IBC) in Amsterdam, Telstra said one of the first deals reached under the Telstra Broadcast Services name has seen Network Ten renew a multi-year contract for its global content delivery via fibre.

Simon Farnsworth, now the Head of Telstra Broadcast Services, said this year will also see Telstra Broadcast Services increase its Globecam live, digital devices commitment for Network Ten’s broadcast of the KFC Big Bash League, with more games than ever before.

“The business name may have changed, but we remain focused on the exceptional delivery of content for our customers all over the world. As we continue to integrate with the wider Telstra team and take advantage of the many synergies across the business, we can offer our customers a broader range of bundled services, representing better value for their media investments.”

Martijn Blanken, Group Managing Director, Telstra Global Enterprise and Services, said, “Telstra Broadcast Services has built an “enviable reputation ensuring its customers can deliver the quality content their users expect, quickly and effectively.”

“When coupled with our extensive investment in Ooyala, our partnership with Akamai and our growing portfolio of specialised media products,  our decision to rebrand and clearly define our media services division is a strong indication of the strategic importance of this industry to Telstra.”

Jason Tuendemann, Chief Technology Officer at Network Ten said in recent years, OTT via Globestream and the Globecam miniature cameras have added “new dimensions to the service provision and indeed to Ten’s interaction with audiences across news, sport and entertainment.  Telstra is also a long-standing, trusted partner of Ten and we now look forward to working with the Telstra Broadcast Services team.”


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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