Thursday, 09 April 2020 13:55

Optus responds to COVID-19 with ‘A G’Day a Day’ social media campaign Featured


Australia’s second largest telco Optus has launched a new campaign - A G’day a Day - in response to the COVID-19 crisis, aimed at encouraging social interaction and to increase “positivity and optimism” at a time of uncertainty and isolation.

Optus has announced that the ‘A G’day a Day’ campaign will feature Olympian Ian Thorpe and media host Mel McLaughlin, as well as Formula One driver Daniel Ricciardo, among the many stars who will aim to “inspire Australians to connect with others, by facilitating a call to check in with each other”.

“During these challenging times, Optus has an important role to play in keeping Australians connected and to help customers stay in touch with their loved ones, friends and colleagues,” says Optus.

“We are all adjusting to different ways of living, working and connecting but at Optus, we are determined to do whatever we can to support our customers in this challenge,” Optus’ Head of Marketing Mel Hopkins said.

“Our goal, as always, is to deliver exceptional connectivity, but we also want to share ways and encourage Australians to stay positive as we find new ways forward.”

The telco says that each day, it will share a star’s video-call as they provide their own positivity tips and encourage other Australians to do the same, check in on a friend, family member or even a work colleague.

“We know everyone has had to make changes to the way they socialise, but we have an opportunity to keep each other positive, and we think that starts by saying G’day,” Mel McLaughlin said.

Ian Thorpe added, “We’re on a mission to get Australians to video call each other and have a chat about what they are doing to stay positive.”

The campaign has been launched via social media channels.

Optus ambassadors’ including Olympic swimmer Mack Horton, Rugby 7s player Ellia Green, entrepreneur Taryn Brumfitt, explorer Jade Hameister and 800m runner Joseph Deng will also participate in the campaign alongside cricket stars and musicians.

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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