The Optus free offer follows the launch last July of the world-first National Geographic App exclusively to eligible Optus post-paid mobile customers.
According to the telco, since July, users have enjoyed over 700,000 sessions in the app, viewing more than 68,000 hours of video content across more than 4 million screen views.
And Optus says due to its popularity, it is now extending the app’s availability to all Australians to share “130 years of stories from adventurers, explorers as well as new long and short form content”.
Optus managing director of Marketing and Product, Ben White, said “We are continuing to evolve from a traditional phone company to a mobile-led entertainment business and what better way to demonstrate that than by providing a taste of our world-class products.
“Lots of people have told us over the past few months they would like to access the app and we are excited to now share it on a trial basis for any customer, on any network, as long as they have an active mobile service.
“The App has been very popular with Optus customers, with more than 4 million screen views since its launch. So far Australians are engaging across a broad range of content, personalised for them and refreshed every day across a wide range of topics, including animals, history and science.
“We know Australians want to access music and entertainment on mobile devices at a time that suits them. That’s why we’ve improved accessibility and made the app available on tablets as well as mobile phones, which is especially useful for keeping families entertained while on-the-go.”
Jacqui Feeney, managing director of Fox Networks Group ANZ, said “National Geographic is currently leading the global conversation about the things that matter. We’re focused on educating and entertaining in equal measure – taking the National Geographic brand from reverence to relevance in a digital mobile world. Our collaboration with Optus is all about leading the way to the future of 360 degree storytelling.
“App users can get closer to our explorers, photographers, filmmakers, scientists and conservationists. The App is as limitless as your imagination, with fresh content uploaded daily; it’s a true expression of what National Geographic stands for: driving exploration and going further.
“We’re delighted with the high level of engagement Australians have had with the App since its July launch, and now with the expansion to tablet format along with the free trial access, we look forward to more Australians being able to come on National Geographic’s next adventure, and indulge their curiosities every day.
“Australians may not know that 27 per cent of our profits support the National Geographic Society, that funds research, science, conservation, and exploration, which in turn helps create content inspiration. I am personally committed to connect more Australians with this mission in the coming year.”
To celebrate the 130 year anniversary of National Geographic, the app features more than 75 “greatest hits” print-replica magazines such as August 1963’s “Jane and her Chimps”, the first cover story about Dr Jane Goodall’s research and life among wild chimpanzees. The app also includes recent TV blockbusters including Morgan Freeman’s The Story of Us and dramas such as The Long Road Home starring Michael Kelly and Kate Bosworth, which sees National Geographic moving into producing documentary style dramas.