Tuesday, 14 May 2019 00:14

Optus claims record audiences for UK Premier League coverage

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Optus Sport claims its coverage of the UK Premier League and the UEFA Champions League has scored with viewers, with both seasons’ gripping action fuelling “record audience numbers”.

According to Optus, must-see matches in both leagues, including Liverpool’s incredible 4-0 victory against Barcelona and Tottenham’s equally historic away-win at Ajax, has seen its Sport channel activated customer numbers soar 50% year-on-year.

“This morning’s final round of the Premier League saw the highest ever viewing numbers for Optus Sport, eclipsing last year’s FIFA World Cup, with customers streaming to watch Manchester City pip Liverpool to the title,” Optus Sport said on Monday.

And, it said it has also enjoyed its biggest ever week, with unique weekly viewers up +130% in the past week compared to the corresponding week last season.

Corin Dimopoulos, Optus’ head of TV and Content, claimed European football fever was “gripping Optus fans with sign-ups to Optus Sport swelling dramatically ahead of an all-English Champions League final and the FIFA Women’s World Cup 2019 in France next month”.

“We’re thrilled with the strong growth of Optus Sport viewers this year and the fantastic feedback we’ve received from fans across the country,” Dimopoulos said.

“This season has delivered non-stop, jaw-dropping moments from the world’s most popular game, and we’re delighted to see a record number of fans signing up to Optus Sport ahead of the must-see Champions League final on Sunday June 2 and the launch of the spectacular FIFA Women’s World Cup 2019 on 8 June (AEST).

“I’m proud of our coverage and the work of our excellent production crew and very dedicated on-air hosts and commentators, such as Mark Schwarzer, Michael Bridges, Mel McLaughlin, Ned Zelic and Richard Bayliss.”

Optus holds the rights to Premier League, the UEFA Champions League and the UEFA Europa League, and in the last year says it has streamed over 1000 hours of football.

Optus said:

  • Audience numbers are up more than 100% year-on-year, thanks to addition of UEFA Champions League, UEFA Europa League, and UEFA Nations League content;
  • Sign-ups to Optus Sport are up +50% year-on-year; and
  • Volume of games on Optus Sport has almost tripled – almost 3x games a day on average.

And, according to Optus, the numbers are soaring across social media too, with the Optus Sport social platforms having a 65% year-on-year increase in followers, while in the last fortnight alone a Lionel Messi goal posted on the Optus Sport Facebook page recorded a massive 300,000 organic views and a Vincent Kompany goal 292,000 organic views.

The Optus Sport action can be viewed on Fetch, Apple TV, Apple Airplay, Chromecast, Amazon Fire TV or Xbox, or on-the-go via tablets, mobile, desktop or laptop. 

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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