And across the Tasman on Tuesday, New Zealand’s largest telco Spark has just released new mobile “data heavy” plans, giving its new and existing "pay monthly" customers up to 60% more mobile data and including Spotify Premium (music streaming) and Lightbox (TV online) in most of the plans.
Spark’s new offering coincides with Optus’ release of new plans on Monday with offers of mobile broadband deals starting from A$15 per month for 2GB of data (minimum cost A$360 2yrs), plus, 25GB for A$50 (minimum cost A$1200), or a whopping 50GB for $70 (minimum A$1680), both on a 24-month contract (excluding device costs).
Both telcos, like their competitors, have brought out the data “heavy” plans in response to mobile phone user demands for more data and their changing the habits in the way they use their mobile phones, including for video streaming, listening to music and social media interaction.
“So we’re including much more data for our pay monthly customers at no extra cost to them. We want our customers to know that they can rely on Spark to help them stay connected, entertained and get things done on the go.
“To make sure that gamers, cat video watchers and those who continually check out the surf webcam can relax in the knowledge that their data usage is covered, we are also launching new data heavy plans, including a NZ$99.99 open plan packed with 15GB data.”
Ormerod says Spark’s packing in even more value, by including Lightbox (worth NZ$12.99 per 30 days) in all its pay monthly consumer mobile plans at no extra cost.
“With a stellar line up of TV content, including binge-worthy shows like Outlander, Suits and Mr. Robot, the addition of Lightbox to pay monthly mobile plans will be a major bonus for Spark’s new and existing customers.”
According to Ormerod, hundreds of thousands of New Zealanders use Spotify every day to listen to their favourite tracks and, from today, customers on Spark’s NZ$39.99 mobile plan will receive access to Spotify Premium (worth NZ$12.99 per month) at no extra cost. This extends Spark’s existing offer of Spotify Premium to all new pay monthly plans and, as part of Spark’s ongoing partnership with Spotify, business customers now also receive access to Spotify Premium on selected business plans.
“Our usage data shows there’s a growing appetite for entertainment on mobile. Customers are accessing a range of media on their mobiles, including streaming Spotify Premium on the go, and watching TV with Lightbox while connected to WiFi. We want Spark to be the company that helps them open up this world of entertainment through their mobile,” Ormerod said.
Spark says the increase in data and extras is about bringing its customers technology that can enable their lives at home, at work and on the go.
“We’re pushing to add more and more value,” says Ormerod, “from Lightbox and Spotify Premium, to Spark Thanks and free Wi-Fi, right through to market-leading data and voice packages.”
“We’re also really proud of the inclusion of Putti Web, some great refreshed sharer options and Spotify Premium for those on business plans. We don’t think anyone else offers more value to customers.”