When I received an announcement today that my Mum's Medium plan with Kogan Mobile, purchased as a 365-day plan at a nice renewal discount at the time, was getting a free data upgrade, I was very pleased to see it.
I got the update as her SIM card is in my name, and when I saw the email, I wondered how long it would be before Kogan Mobile's PR people would spring into action to inform me of the deal.
Known for a bit of fun loving hyperbole from time to time, it was no surprise to see Kogan's statement of, "Just when you thought Kogan Mobile plans couldn’t get any better, we’ve taken our famous great value to a whole new level".
A whole new level would be upgrading plans to unlimited data, as we've seen Telstra and Vodafone do, and Optus offer in the past, but I'm sure owner Ruslan Kogan is holding such an offer back for the right time – and probably when Vodafone is happy for him to do so.
In any case, Kogan Mobile states that "We’ve beefed up the data in your plan at no extra cost!", and that "Best of all, you won’t have to lift a finger to start enjoying more data each month".
We're also told that "your plan has automatically received a free data upgrade to start using straightaway", with a wish that they hope "you enjoy your extra data", along with the tantalising tempter that we should "stay tuned for more surprise upgrades in the future!"
In its media release, Kogan's PR people said that "all Kogan Mobile mobile pre-paid plans already include unlimited standard national talk and text to use in Australia, but now Kogan Mobile customers will get an increase of 1GB mobile data on selected plans.
"Customers will have even less to worry about when browsing the Web with the extra data allowance powered by Vodafone’s 4G network."
The official details of the upgraded plans are as follows:
SMALL 30 Days, 90 Days and 365 Days plans: 2GB upgraded to 3GB
MEDIUM 30 Days, 90 Days and 365 Days plans: 6GB upgraded to 7GB
Thankfully, besides the plan addition not costing anything extra, the deal applies "to both new and existing customers", so it's not one of those new customer-only deals.
It's also refreshing to see a telco, or in this case an MVNO, offering higher data inclusions just like that, for all customers, without you needing to call up first.
So, there you go. Kogan Mobile has done something nice for its customers, with promises of more surprises to come in the future, while keeping prices low, especially for those who'll never use the unlimited-style data allocations of the newest plans, but at much higher costs than the low-cost pre-paid plans we see today.
Kogan is also offering "up to 40% off" on its 365-day plans.
Here's the graphic Kogan Mobile sent me showing the increase from 6GB to 7GB; obviously the graphic for 2 to 3GB would be identical save for the numbers.
Happy smartphoning, and enjoy your extra gig of monthly data!