If you work for the government, whether in Canberra, elsewhere in Australia, or even anywhere around the world, do you see that government being frugal with taxpayer money?
Well, when has the answer to that question ever been yes? I mean, seriously, when?
Taking advantage of both this perception and reality is the king of marketing moments, mania, magic, mayhem and memorability, Ruslan Kogan, whose eponymous companies seem to be doing deals daily in a dance to dazzle the hearts, minds and wallets of consumers.
Here, Kogan Mobile asks "Work for the government? You're probably stuck on an expensive mobile plan, but your family doesn't need to be. Switch to Kogan Mobile."
Given Kogan's already great pricing, which includes the recent boosting of the Large 16GB plan to 17GB, and the increase of the XL plan from 23GB to 32GB, great deals are already part of the Kogan mantra.
In the text following the tweeted image below, Kogan Mobile says: "We watch all costs in our business – it's our duty to our customers. We pride ourselves on our digital efficiency. But not everyone has that luxury. At least they can make cost efficient decisions at home. Here's a billboard we're running in Canberra ;)"
So, there you have it. Kogan Mobile isn't the only value-driven, price competitive MVNO out there, but Kogan always finds a way to market a bit differently, and to do competitive deals that make people take notice.
Even my brother and a friend of his switched over to Kogan's 365-day on the 16GB plan, from memory at a 40% off special, which has now been upgraded to 17GB – and he lives in Canberra and works for the goverment!
Whether you switch or not is up to you, but if you're not on a contract, you should definitely be shopping around widely to find the best deal for you.
Kogan Mobile has some great offers to be sure, and the Vodafone 4G network it is powered by is the best it has ever been, but there are Optus and Telstra-powered MVNOs out there too, so don't stay stuck on an older plan not giving you the best value for money, and switch to a better plan or phone company, and do it asap!
It seems so obvious, but inertia keeps many loyal to their bank, telco, insurance company, supermarket or whatever else, and given it's your money, finding a better deal without causing yourself massive hassle is just common sense.
Here's that Kogan Mobile tweet:
We watch all costs in our business – it's our duty to our customers. We pride ourselves on our digital efficiency. But not everyone has that luxury. At least they can make cost efficient decisions at home. Here's a billboard we're running in Canberra ;) pic.twitter.com/5xcH0n8qlQ— Ruslan Kogan (@ruslankogan) August 30, 2018