Thursday, 04 July 2019 23:13

Huawei nominated for Best Marketing Initiative ACOMMS award in Australia


The ACOMMS are the Australian telecommunications industry's premier awards for excellent, and with the finalists announced (and listed below in full), Huawei noted its marketing campaign for the P30 Pro launch in Sydney and Paris was in the running for a prestigious ACOMMS award.

With the 2019 ACOMMS to be presented at a gala industry event in Sydney on 15 August, the short-listed nominees are billed by the award's creators, the Communications Alliance, as being "a showcase of talent from across the sector, illustrative of the industry’s innovation to harness the benefits of next-generation networks, connectivity solutions, transformed customer service approaches and available-anywhere, advanced services and applications."

Communications Alliance chief executive John Stanton said: “The 2019 ACOMMs finalists forcefully reflect the prominent areas of innovation and technological advancement driving the sector, including:

  • "the increasing transition to cloud-based services;
  • "customer-focused tools to ease the migration to next-gen fixed and mobile platforms; and
  • "IoT-based solutions that are transforming industry verticals.

"New vendor initiatives in 2019 include innovative world-leading accomplishments in IoT connectivity and a new approach to enabling communities to create and manage their own networks.

"Mobile solution nominations include better ways to protect children from cyber-bullying and other mobile threats, and the emergence of limitless mobile data.

“There are great stories behind the commitment to excellence on display from all finalists. I congratulate and wish them well for the ACOMMS Awards night.”

It is amongst an amazing set of peers that Huawei is proud to announce its marketing campaign for its world-leading P30 Pro smartphone has been short-listed for the Best Marketing Initiative at the ACOMMS Awards 2019.

Huawei launched its P30 Pro with media events in both Sydney and Paris in March which helped to create the launch pad for a hugely effective campaign in which Huawei emphasised the extraordinary features of the P30 Pro – especially its best-in-class camera.

On a personal note, I was lucky enough to be among the journalists to be at both events, as a guest of Huawei, and the company went above and beyond in its efforts to showcase what have effectively been the world's most advanced smartphone in the P30 Pro, with unparalleled cameras and night photography, huge capacity battery, market leading reverse charging and in-screen fingerprint reading and plenty more.

With truly massive competition from Apple and Samsung and strong competition from the rest of the industry too, and amongst challenges to its 5G network technology even before US President Trump's move to exclude Huawei from US technologies, which Trump now has seemingly made moves to backtrack from following the recent G20 summit in Japan, Huawei wanted to pull out all the stops and wow the world on as many levels as possible.

The company then did just that, celebrating 100 million smartphone sales in the year to 30 May 2019, with 10 million P30 Pro models sold in the first 85 days while assuring the world that its Android smartphones and tablets would continue getting security and OS updates, while Huawei announced late last month that its Mate 10/20 series and Nova 3i/e models would receive the EMUI 9.1 Android 9 OS update mid this month, while the newly released P30 Lite will get the update in August. 

So it's no surprise to see Huawei noting that its Australian P30 Pro media campaign "secured high profile coverage on both commercial TV networks and national print media as well as extensive coverage in the consumer technology media."

Candice Lester, Australian Head of PR and Communications at Huawei Consumer Business Group, said: “We are delighted to have made the shortlist for the Best Marketing Initiative at the ACOMMS Awards, it is fantastic recognition of the great work our team has done on promoting our device portfolio.

“This year has been a record breaking year for Huawei – we have shipped more than 100 million phones globally, including 10 million of the P30 series, which demonstrates just how popular our devices are.

“We are very fortunate to be promoting such fantastic products like the P30 Pro and we know that Australian consumers have loved finding out more about what Huawei has been bringing to the device market over the last year.

“Although we’d love to win the award ourselves we’d like to offer our sincere congratulations to all the other nominees and wish them all the best of luck for awards night.”

So, what is the full list of 2019 ACOMM Award finalists?

Communications Ambassador

  • Announced on the night

Innovation (large)

  • Aussie Broadband – MyAussie
  • Telstra – Telstra Track and Monitor
  • Nokia – Optus 5G Home Broadband
  • Vocus – Australia Singapore Cable

Innovation (SME)

  • Southern Phone Company – Next Home Phone
  • Pivotel Satellite and Farmbot – Farmbot water monitoring solutions incorporating Pivotel’s satellite technology
  • Powertec Telecommunications – Platform and Connectivity Module
  • Telcoinabox – ConnectYou

Satellite Provider of the Year

  • Pivotel Satellite and Farmbot – Farmbot water monitoring solutions incorporating Pivotel’s satellite technology
  • Speedcast – Speedcast Atlas
  • NBN Co & Viasat – Satellite powered broadband mobility

Commitment to Customer Service

  • Aussie Broadband – "Making it easy”
  • OVO – The telco that gives an F*: Service reimagined. (*Fair, Fun, Flexible, Fast, Fantastic and FansFirst)
  • Vodafone Hutchison Australia – Commitment to Customer Service
  • Telstra – Telstra’s Future Retail Environment

Best Marketing Initiative

  • Aussie Broadband – #cantbeatfeedback
  • NetComm – 5G Fixed Wireless Self-Install
  • Cisco – CiscoLive! Melbourne 2019
  • Huawei Technologies – Huawei P30 Pro launch

Services to Industry – Professional Services

  • EC Connect – EC Connect Telco Services
  • King & Wood Mallesons – Legal
  • Bird & Bird – Legal Services

Best Mobile Solution

  • Yomojo – FamilyEye by Yomojo
  • Vodafone Hutchison Australia – Vodafone's market first handset plans with endless data and no lock-in contracts
  • MNF Enterprise Services – Enterprise Mobile Management

IoT Start-up 

  • Announced on the night

Community Contribution

  • Bendigo Telco – Bendigo Bank House – Bendigo Telco Shared Office Space
  • Fulton Hogan Utilities – Various Charities – The Power of Giving Back
  • Telstra Foundation – Tech4Good Challenge
  • NBN Co Limited – Townsville Floods – ‘Keeping the Community Connected’

Vendor Innovation 

  • Cisco & Megaport – Megaport MCR 2.0
  • Speedcast – SIGMA Gateway
  • Nokia – Nokia Community Hosted Network: Kuha
  • Ericsson Australia – IoT Innovation and Leadership

Registrations for this year’s ACOMMS 2019 event can be made here


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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