Friday, 19 December 2014 11:07

FASTER: Amaysim getting 4G ‘around Easter’ 2015 Featured

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Amaysim, which shook up the Australian prepaid voice and data mobile market, will finally deliver 4G in early 2015 with ‘a range of cracking 4G plans’.

Amaysim MD, Julian Ogrin, has published a blog post notifying customers that 4G is coming to Amaysim around ‘Easter’ in 2015.

Easter falls on 5 April 2015, so whether this means Amaysim’s 4G squeezes into the end of Q1 2015 and arrives in late March, or whether it arrives on or in the week or two after Easter and thus early Q2 is yet to be seen.

However, I’m happy to make much ado about it because it has been a question many have wondered about since 4G started taking off a few years ago.

Ogrin notes that Amaysim isn’t the first to get 4G, but says it is because Amaysim wants ‘to offer cracking 4G plans with a range of options to suit the data needs of as many Aussies as possible.’

He also invokes the ‘true Amaysim spirit’ whereby ‘value and choice are must-haves, alongside flexibility to move between plans as people wish.’

In one sense this is all good ol’ marketing speak, because the reality is very simple. My first thought is that 4G just gets switched on, and that’s that.

This would mean your $44.90 plan with 5GB of data and unlimited calls to landlines, mobiles, 13 and 18 numbers, and unlimited SMS and MMS can simply be delivered whether you’re using 3G or 4G.

However… that may not be the way Optus wants to sell its 4G network to Amaysim, which would then require Amaysim to offer 4G plans in different ways to its 3G offerings so it could still make a profit.

We’ll have to wait until 2015 to find out though, with Amaysim asking us to keep an eye its Facebook and Twitter feeds, as well as our inboxes, for ‘updates in the coming months’.

The company promises to take its plans ‘to the next level’ and expresses hope we’ll like what they’re brewing, so just as long as there’s no eye of newt and prices aren’t as high as powdered unicorn horn, Amaysim’s customers will probably be pretty ok with it.

Amaysim also promises to make its mobile and online support ‘even easier to use and more helpful than it is now’, so we’ll see what they deliver that when it happens.

By April 2015, the Optus 4G network (which Amaysim will use) plans to cover ’90% of the Australian population’, so while that’s still not as big as Telstra’s coverage, it’s still more than good enough for most people, with the network falling back to 3G or even 2G as required.

Finally, we now wonder when Boost, Amaysim’s competitor on the Telstra network, will also go 4G - but with Amaysim taking the plunge in 2015, we wouldn’t be surprised to see Boost get the 4G boost, too!


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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