Tuesday, 27 October 2020 12:04

Circles.Life partners with supermarket giant Woolworths

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Circles.Life SIM products will now be available in Woolworths stores across Australia, and with 100GB from $38 among its plans and discounts available if you get a link from an existing customer friend, the Circles.Life lion wants to eat that "felix" cat.

With TPG Telecom about to launch its fully-digital low-cost telco, "felix", which also competes with Telstra's Belong and every other MVNO in Australia, Circles.Life has been on an aggressive expansion plan since it first arrived down under back in pre-launch in August 2019 - and its latest announcement seeks to pounce on even more market share.

Circles.Life knows the circle of life in pre-paid circles can easily be broken as loyalty can be fickle, especially with no contracts standing in your way to change things, but with Circle.Life's aggressive offers, discounts and referrals, this telco aspires to be a little King of the Jungle - even if that is among even bigger kings like Optus, Telstra and Vodafone.

So, now comes Circle.Life's newest announcement - a distribution partnership with Woolworths, Australia’s largest supermarket chain owned by the Woolworths Group - and it's the first retail channel that Circles.Life has expanded into, with presumably many more to come.

Having officially launched in Australia since September 2019, Circles.Life reminds us that it "operates predominantly online and continues to find ways to enhance the customer experience through consumer engagement.

"Woolworths, known for its commitment to deliver the best in convenience, value and quality, has similar goals to Circles.Life’s mission to give power back to customers.

"This partnership will allow new Circles.Life customers to purchase and activate their SIM card in three easy steps", and is now available at Woolworths stores.

Antony Sault, Head of Commercial, Circles.Life said: "We are excited to kick off our first retail partnership with Woolworths. Circles.Life has always been about creating opportunity for customers.

"We want to ensure the experience is seamless and easily available. While customers currently have the benefit of receiving their SIM card delivered to their doorstep, they will now be able to drop it in their shopping cart on their next grocery run."

Throughout 2020, Circles.Life notes that it "has been working to offer Australians support through the pandemic in multiple ways.

"The telco recently rolled out its $1 Plan for Aussies in Victoria, helped plant trees following the bushfires and even went the extra mile by commissioning a local artist to create a giant statue of a middle finger as a cathartic response to the havoc that 2020 has wrecked on everyone.

"Circles.Life uses its proprietary technology to launch products quickly and effectively. The telco will continue to partner with brands focused on driving digital adoption, in the upcoming months.

"Circles.Life entered the market with a mission to give power back to the people, starting with a firm belief that customers should not be locked into their contracts. Offering customers no contract plans, along with add-on options, boosts and a 3GB Bill Shock Protection, Circles.Life continues to put people’s pain points at the forefront".

More information is at the Circles.Life website but if you're going to sign up, find a friend who has a referral code so you can take advantage of whatever the current discount is at the moment.


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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