Boost Mobile. The company bills itself as "the world’s largest youth-focused telco brand" and has just announced the signing of a new 10-year network agreement with Telstra, Australia's biggest telco with the biggest 3G, 4G and 5G network.
In September last year, Boost Mobile celebrated its 20th anniversary, and says it has "experienced significant local growth in recent years, as more Australians look for attractive, affordable, and feature-rich options powered by Telstra’s mobile network."
We're told this new agreement gives Boost "a strong foundation for future growth and the ability to expand its product portfolio to even more Australian consumers on Australia’s largest mobile network provider."
The company reminds us that it is "the fastest growing independently owned mobile brand in Australia by organic customer acquisition, having more than doubled its customer base in recent years. This growth comes at a time when the Australian telco industry has seen a significant merger take place as well as several MVNO (Mobile Virtual Network Operator) brands being acquired locally."
As you'd expect, the company says the 10-year agreement provides it a firm platform, and it has foreshadowed "plans to significantly expand and enter new areas of the market including postpaid, NBN and Mobile Broadband, moves that would more than triple Boost Mobile’s current addressable market.
“This is a major moment in Boost Mobile’s history as we further expand our longstanding relationship with Telstra. For more than 20 years now, ever since we started the company on Sydney’s Northern Beaches, we have been all about fighting for the consumer, making sure everyday Aussies get a great deal and a great service.” says Peter Adderton, Founder of Boost Mobile.
“It is recognition by Telstra of the value that Boost Mobile brings to their business and the importance of our role in the market more broadly. It has never been more important to have fighting brands like Boost Mobile in the industry, and today’s renewal and new benefits of this agreement will allow us to fight for the consumer on a whole new level. It will enable us to offer consumers more choice in more areas of the market than ever before.”
“It is also a major endorsement from Telstra about the value of the Boost brand and the important role we play in the market, which is why they have agreed to extend the partnership for 10 years.”
“We’re delighted to be extending our partnership with Boost Mobile as we think the new deal complements the growth aspirations and strength of both brands. We’re both passionate about our customers and Boost has a very important part to play in our multi-brand strategy,” said Michael Ackland, Telstra’s Group Executive for Consumer and Small Business.
So, there's no word yet on when Boost will offer 5G to its customers, or precisely when or how competitive NBN plans will be, or what new developments there will be in mobile broadband, which presumably means 5G-powered mobile broadband, or how large data caps can grow, or whether some form of speed-limited endless data plans might make an appearance.
However, with this agreement in place for a decade, with Boost already having access to the entire Telstra mobile footprint and not just the wholesale network, Boost Mobile has boosted its fortunes yet again, and Australians should expect great things to come, which I'm looking forward to seeing!
Here's Boost Mobile's latest promo video: