Thursday, 12 December 2019 00:16

Aussie Broadband says plans ‘shake-up’, will reduce customer plan costs Featured


Broadband retail service provider Aussie Broadband says it is udertaking a “shakeup” of its broadband plans in a move which will sigificantly reduce the cost of some plans to its customer.

The Australian broadband provider says the shakeup includes completely new speed tiers of 250/25 and 100/20.

Managing Director, Phillip Britt, says the shakeup is taking advantage of NBN’s new wholesale packages which were announced recently.

He said Aussie has been offering 250/100 plans for some time but has taken the new wholesale opportunity to reduce the upload on its 250 residential tier, and as a result has “significantly reduced the cost to customers from $250 a month to $169”.

Britt said Aussie believes the new 100/20 unlimited plan will become its main “hero” plan for residential customers.

“This option has half the upload speed but it’s more than 10 percent cheaper than the current 100/40 plan, coming in at $89.

“Ultimately, these new higher speed plans provide an alternative affordable option for customers who don’t need to upload large files, documents or videos. Upload capacity is often more useful for small business owners like graphic designers or game designers, so we’ve kept it available in our small business plans.”

Aussie has announced it is also:

  • re-introducing the smaller 12/1 plan for customers who only need basic browsing and emails, starting at $40 per month dropping its “slider” plans that offered customised data
  • reducing some of its small business plans, with the 250/100 unlimited plan dropping by over $70, and
  • Dropping the cost of a static IP Britt said existing customers don’t need to worry about the changes as their plan will remain the same, unless they choose to change.

“Because of the way NBN is now charging on wholesale bundles, we are dropping our “slider” plans that allowed customers to choose their data in very small increments,” he said.

“Sliders will no longer be available with the new plans, but they will be grandfathered so that customers currently on a slider plan can still slide their data up and down as needed.

“Most of our plans will now have data offerings of 100GB, 500GB or unlimited.”

Britt says Aussie Broadband is also planning to release more products next year.

“We expect to launch other new products, including new routers and hosted softphones, in January. Not surprisingly, we are also keen to offer 1Gbps plans in May when NBN introduces the product,” he concluded.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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