Monday, 16 July 2018 12:25

Amaysim will decode emoji messages on World Emoji Day, with chance to win iPhone X


Using the talents of a top comedian to decode emoji messages sent to Amaysim's Facebook page on World Emoji Day, the company is promoting World Emoji Day with genuine discounts to its services and the chance to win an iPhone X.

With 2660 official emojis now in the world, which is about 2634 more characters than there are letters in our alphabet, Amaysim points to stats estimating more than five billion emojis are sent on Facebook Messenger every day, showing just how popular emojis have become.

So, whether you love them or hate them, emojis have fast become the new global language, allowing Aussies — and anyone on planet Earth with a smartphone, tablet or computer to communicate just what they need — but emojis can still be open to interpretation.

In an attempt to celebrate World Emoji Day on 17 July, tomorrow as I type, while also doing some obvious marketing, Amaysim is launching an "Emoji Decoding Service" for one day only, with talented British comedian, Christian Elderfield, at the helm.

So, on 17 July, Amaysim invites you and all consumers "to share on its Facebook page what they can't live without in their home", with the fun catch being that you can can only use emojis!

Comedian Elderfield will "use his quick wit and intellect to decode Aussies’ emoji sentences, and help judge the entries, before crowning one person the winner of a new iPhone X, with three free renewals of any of amaysim’s mobile plans from 1GB to 20GB (RRP ~ $1729)".

Oddly, Amaysim's own ten commandments of mobile phones says to never send text messages entirely written with emojis, but I guess this shows that rules were meant to be broken.

Supporting the Emoji Decoding Service, Amaysim, which cheekily bills itself as "Australian first home service simplifier" inserts the marketing bit whereby it is "further removing the hassle from peoples’ lives with the Emoji Ordering Service, in which new and existing amaysim customers can receive attractive deals" using only the ⚡lightning bolt, smartphone, computer and telephone receiver symbols, which I'll include below as an image as only the lightning bolt is appearing when I publish this article.

This "emoji ordering service" looks like it will either only be available via Amaysim's Facebook page, or its home page, but as noted in the last sentence of this email, will be available tomorrow only!

There’s a total of 2660 official emojis in the world but Amaysim customers only need five to take advantage of discounts on their home essentials, including energy credit, mobile and broadband plans and devices. Through amaysim’s Emoji Ordering Service, Aussies can benefit from the following offers:

  • Use the "lightning bolt" ⚡ emoji and unlock a $100 energy credit.
  • Use the "smartphone emoji" and unlock a $50 discount on purchases from $250 on the amaysim tech store.
  • Use "computer" and "telephone receiver" emojis and get 6x free renewals on amaysim’s $10 mobile plan when signing up to any amaysim home Internet plan.

Peter O’Connell, chief executive of Amaysim, said: “Emojis have become a fun and integral part of how we communicate across the globe. We want to make it even easier for Amaysim customers to get just what they need for the home, using some of their favourite icons on World Emoji Day.

"Thanks to our unique business model we remove the hassles from Australians’ lives by providing amazingly simple home services across mobile, broadband, energy and tech.”

As O'Connell's Amaysim is ok to O'keenly to remind us, "all of amaysim’s services feature no lock-in contracts, giving customers total flexibility", while the "Amaysim Emoji Decoding Service and Emoji Ordering Service will be available from 00:01 Tuesday 17 July until midnight. T&Cs apply".


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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