Developed by the Australian Communications Consumer Action Network (ACCAN), Accessible Telecoms is marketed as Australia’s first independent guide to “helping people with disability pick the right telco product for their needs”.
According to ACCAN shoppers looking for a new mobile phone or telco device have previously had to proactively seek out information about a product’s accessibility options.
ACCAN says that, as the first telco to offer their customers information about Accessible Telecoms in-store, Vodafone has pioneered a “new, accessible shopping experience for people with disability and those who need additional support to use telco products”.
“For the more than four million Australians with disability, being able to find relevant information about telco products at their local Vodafone store will be life-changing,” said ACCAN Director of Inclusion, Wayne Hawkins.
“So often we’re expected to know the technical details of what we need in an accessible product, but Accessible Telecoms provides a simplified guide to telco devices.”
Vodafone Chief Commercial Officer Ben McIntosh said that Vodafone is committed to providing more information on accessibility for customers.
“Our customers are our number one priority and the changes we have made reflect our ambition to make it as easy as possible for customers to find the products and services that are right for them”, he said.
“We have focused on bolstering our website with more information, made it easier to search and find information on accessibility as well as educating our retail staff.”
ACCAN says Accessible Telecoms hopes to see other telcos join the effort to increase the accessibility of their retail stores.
“The standard for providing customers information on accessible telco devices has now been set,” Hawkins said.
“We look forward to working with other retailers to ensure that they can offer their customers the same level of service.”