For the second time in less than six months, OVO has cranked up data allowances across its range of mobile plans which, in most cases, at least "doubles the data for no extra cost for new and existing OVO fans".
Of course, just doing the expected isn't the way OVO's ovoid rolls, as OVO avoids doing the expected and excels at being usefully different, and more than just yet another MVNO.
Indeed, I'd personally have to call the company an MVNOVO, but as we move towards the esoteric wordplay my mind is capable of, such as wanting to investigate the electronic field of ovonics, and further away from OVO's data deals, it's time to get on with it.
"MiniPlus doubles the data allowance to 2GB per month with unlimited calls and texts for $14.95 per 30 days.
"OVO's mobile plan data increases are automatically available to new customers, and to existing customers who opt-in.
"Anyone who takes advantage of the changes before the end of January 2019 will get the new data limits and pricing permanently."
There's more, as you'd expect. As you can see from the chart below outlining the November 2018 changes, OVO's small $19.90 plan now has 4GB data, its Medium $29.95 plan has 10GB data, the Large $34.95 plan now comes with 25GB data and the X-Large plan at $49.95 has seen its data upsized to 40GB.
OVO notes that its "massive free-of-charge data hikes come at a time when 43% of Australians are regularly exceeding their data limits and dropping an extra $313 million per year to feed their data consumption habit".
"That's not surprising when you consider we're using nearly 50% more mobile data year-on-year according to latest ABS figures − which questions the logic of lock-in contracts and also shows how easy it is to be hit with big extra bills at the end of each month."
So, what does OVO founder and chief executive Matt Jones have to say on the topic?
He said: "It's times like this when it's very easy to see why prepaid mobile phone plans are the smart option in this country, particularly when the provider regularly delivers no-cost data package increases.
"OVO was set up to give mobile customers a fairer deal. No lock-in contracts, no complicated terms and conditions, and if there's a chance we can pass on a saving or offer extra benefits, we do it.
"Super-fast 4G mobile data is becoming cheaper. If your telco isn't continually passing these savings on, you're with the wrong telco."
We're also reminded that "in addition to extra data at no extra cost", these plans also offer OVO Time – data-free viewing of the tens of thousands of hours of unique content on OVOPlay including rugby, esports, soccer, drag racing, gymnastics, water polo, badminton and a variety of other entertainment. OVOPlay is also home to streamed radio from Triple M and HIT FM stations across the country.
"New customers can sign up to OVO's range of prepaid mobile plans and take advantage of the latest round of data increases at ovo.com.au, 7-Eleven and selected Australia Post stores. Existing customers can access the data increases via their personal dashboard by logging in to ovo.com.au."