Phillip Britt posted a chronological account of what had happened, right from 11am on Saturday morning when one of the company's firewalls went down due to a rush of traffic from what appeared to be a compromised host on the network.
He did not make a bid to hide a thing, ending his post with, "We are deeply sorry that this occurred, and it is totally on us that it happened. We have grown so rapidly that things have been missed and overlooked, and we have been caught with our pants down. We are deeply embarrassed by it."
The technical details may only be interesting to geeks and nerds but Britt has scored a major PR coup with his users by offering them an inside view of what things were like and not attempting to gild the lily.
Those days are long gone and now, and with TPG owning both these ISPs, the service levels are nothing like what they used to be.
Britt's company has also done well in the speed stakes, topping the list of providers in the second report from the ACCC's broadband speed monitoring program, achieving 88.3% of download speed and 89.1% of upload speeds for a plan during the busy period.
Whether the confession made by Britt will translate into benefits for the business in terms of more customers is not certain, given that Aussie Broadband prices its plans much higher than many others.
For many NBN users and would-be users, the price is often the most sensitive factor deciding who will be their provider, especially given that wages have been stagnant for so long.
But Britt has definitely ensured that all his thinking customers will stay with the company and never entertain thoughts of moving to other ISPs.