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Hefty fine for telemarketer over Do Not Call infringement Featured

Telemarketing company Lead My Way has fallen foul of the Do Not Call rules governing unsolicited telemarketing calls, paying a penalty of $285,600 for an infringement following an investigation by the Australian Communications and Media Authority.

The investigation identified that Lead My Way was not checking all numbers it called against the Do Not Call Register and found that the business made telemarketing calls to numbers on the register.

Lead My Way makes "lead generation" telemarketing calls to consumers to gauge their interest in products and services, such as electricity, and then on-sells personal details as marketing "leads".

“Consumers are fed up with telemarketing calls that they haven’t agreed to receive," said ACMA acting chair, Creina Chapman.

“It’s unacceptable for a business that relies on telemarketing to have insufficient compliance processes in place.

“Lead generators are on notice that the ACMA will take strong action against telemarketers that break the rules," Chapman warned.

She said it was also a timely reminder to any businesses that are buying ‘leads’ to make sure they comply with the law.

Under the regulations, where businesses are found to be breaking Australia’s telemarketing laws, the ACMA can seek a civil penalty and/or injunctions from the Federal Court, give an infringement notice, accept a court enforceable undertaking, or issue a formal warning.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

 

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