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NBN users too scared to switch providers

Users of the Australia's national broadband network, the NBN, are a loyal lot, sticking with their current network service providers despite the possibility of saving up to $500 by switching providers, according to a newly published report.

According to comparison website finder.com.au, connecting to the NBN is the perfect opportunity to consider switching providers, but many Aussies prefer to stick to what they know.

A survey of 1235 NBN users found that 80% of them stayed with the same provider when they connected to the NBN, with many not bothering to shop around for a better deal.

And only 20% changed providers when they activated their new service – with 15% of this group switching because they found a better deal and 5% who had to do so because their previous provider couldn’t service them on the NBN.

According to finder’s tech editor Angus Kidman, while there can be teething issues when connecting to the NBN, it’s an opportunity switch and save.  

change nbn

“It seems fear of the unknown or sheer laziness means Aussies are staying with their current provider," he said.

“While many might think ‘better the devil you know’, the arrival of the NBN provides the ideal opportunity to compare.”

Graphic: courtesy finder.com.au

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

 

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