According to the study, by competitive intelligence search company SEMrush, it appears that there was a huge peak in interest in the NBN around February 2017, but since then there has been a downward trend in interest about when the network is being installed at individual homes.
But, SEMrush suggests that, given only 3.9 million homes and businesses were connected by May 2018 (according to NBN Co), which is an increase of just 1.6 million over the past year, the drop in interest is unlikely to be due to the increase in installed customers.
SEMrush says it has identified that, since December 2017, the interest in the NBN in terms of search for the brand has waned and it had actually fallen to 2016 levels in the first few months of this year. The company says there now seems to be a reluctance to commit to a service that so many consumers have complained about.
"In 2017, complaints about the NBN increased by 204% over 2016 and now Labor leader Bill Shorten says if elected to government, they would introduce penalties for NBN Co for under-performance, allowing for compensation to customers and businesses.
"Labor says that fines would increase proportionately with downtime and appropriate compensation caps would apply. The opposition party has pledged to deliver a better experience for consumers of Australia's national broadband network, with a plan for an NBN Service Guarantee that sets standards for fixing faults, installations and missed appointments."
Here's the first graph entitled on the number of people asking: “When will I get NBN?”
Here's the second graph entited search volumes for Australia – “NBN”