Amaysim has launched what it calls "two small but mighty mobile plans" to provide better options to Australians wanting unlimited talk and text with lower data inclusions.
Stating its new offers represent the best value in the market at those price points, you'll pay just $10 per 28 days for unlimited talk, text and 1GB data, and $20 for the same deal but with 2.5GB data.
This challenges the $16.90 per month you'll pay Kogan Mobile for 30 days of unlimited talk, text and 1.5GB data (but currently with first-month offer of $4.95), and Amaysim-owned Vaya, which currently offers the same unlimited talk and text deal with 1.5GB data, but per calendar month on a no-contract post paid plan instead of pre-paid.
Amaysim notes that "while data consumption continues to grow for some, close to 10 million Aussies (50%) use less than 1GB of mobile data a month", according to the Telsyte Digital Consumer Study 2017; aged 16 or above; Nov 2016.
Meanwhile, in recent representative research conducted by The Clever Stuff for amaysim; 18-69-year-old mobile phone users, Jul 2017, we're told it "shows that more than 20% of Australians spend $20 or less on their monthly mobile bill".
Amaysim commercial director Maik Retzlaff said: "Having true choice means not being forced to pay for inclusions you don’t need. Our new small but mighty plans are the most competitive in the market at this price range.
"Amaysim customers can now choose just what they need from across our entire product suite, including mobile data from 1GB to 14GB, electricity and gas, broadband and the latest mobile handsets.
“While the major telcos have been caught up in an ‘arms race’ of providing ever-larger data inclusions, we’ve taken notice of the hefty proportion of people who simply want to find a great value, lower data plan that doesn’t compromise the benefits that are often associated with higher cost plans.
“amaysim’s new plans are perfectly suited for many Aussies. Think of parents who are looking for no lock-in mobile plans for their kids that come with unlimited talk and text and enough data for basic needs, or the cost conscious and Wi-Fi-savvy mobile users. Everyone will love our $10 and $20 plans,” Retzlaff continued.
He concluded, stating: “We’re listening to our customers and know that what matters most to them is having great value, simple, flexible plans supported by excellent customer service – it’s not just about the price tag.
"Customers are considering the whole package of their mobile plans to ensure they’re getting the best deal for their needs and then choose a provider they can rely on.”
More on amaysim's mobile plans here.