Home Telecoms & NBN Vodafone IoT Barometer report for 2017/18: APAC ahead of the pack

Vodafone IoT Barometer report for 2017/18: APAC ahead of the pack

With the adoption of IoT technologies having "more than doubled" since Vodafone launched its first Barometer in 2013, IoT is creating new services, transforming businesses and more.

Vodafone repots the Internet of Things, or IoT, has "come a long way" since the company published its first IoT Barometer back in 2013, with "the number of organisations deploying IoT 'at scale' – meaning 50,000+ devices and more) has doubled over the past 12 months".

Today, Vodafone reports organisations are "using IoT to create completely new services and transform their businesses."

Indeed, we're told that "two-thirds of companies that have adopted IoT say that it’s already mission-critical. And nearly all of them have already seen a return on their investment".

On top of that, the company reports "those returns can be significant – where organisations reported an increase in revenue from adopting IoT, it averaged 19%. Where they reported a reduction in costs, the average was 16%".

Vodafone says: "That’s why they’re investing more in IoT and doing more of it. As noted above, the proportion of adopters that have embraced IoT on a massive scale — more than 50,000 connected devices —has doubled since 2016. And the majority of adopters say they’re spending more on IoT than 12 months ago."

A handful of Asia Pacific stats from the report follow. 

Global progress in IoT adoption:

The report notes that in 2013, "IoT adoption in the Americas was 14%. Now it’s 27%. Adoption in Europe has increased from 11% to 26% in the same time frame. But it’s the Asia-Pacific region that has seen the biggest uplift. In 2013, adoption was 12%, it’s now ahead of the pack at 36%."

IoT is increasing market competitiveness in Asia-Pacific:

We're told that "a benefit of IoT often cited by organisations in Asia-Pacific is increased competitiveness in the market. Over half (53%) of Asia-Pacific companies said they’re seeing this, compared with around a third in the Americas (35%) and Europe (33%)".

Asia-Pacific is the most confident about security:

IoT adopters in Asia-Pacific have the greatest confidence in security: 83% say they have adequate skills to manage IoT security, some way ahead of Europe (70%) and the Americas (65%). That could be because more of them say they’re taking steps to address security concerns:

  • Over half (56%) are recruiting IoT security specialists, compared with 49% in the Americas and 37% in Europe.
  • Fifty-nine percent are working with specialist security providers (41% in Europe; 40% in the Americas).
  • And they’re maintaining a focus on security: 48% of organisations in Asia-Pacific scan for vulnerabilities after launch, compared with 39% in the Americas and 34% in Europe.

In addition, the company says: "84% of businesses, both large and small, stated their adoption and use of IoT had grown – with an impressive 95% of adopters and users achieving tangible benefits from their deployments."

So, Vodafone asks: "What’s holding you back?"

The IoT Barometer 2017/18 (feely downloadable after registration) is "based on data from an independent study conducted by Circle Research, which surveyed 1278 enterprise and public sector executives across eight industries in 13 countries. It charts changing attitudes, business drivers and shows, almost without exception, that those investing more in IoT are seeing the biggest gains".

The report explores:

  • How adoption has grown since 2013 and what the IoT landscape looks like today.
  • Why organisations are adopting IoT and the benefits they’re experiencing – from reduced costs to business transformation.
  • What adopters are doing to push ahead and why they see security as an enabler of IoT.
  • What’s happening in key industries.
  • What adopters expect from IoT in five years’ time.

The report also includes "exclusive commentary from Analysys Mason, a global consultancy and research firm specialising in telecoms, media and technology for more than 30 years. The report also includes excerpts from interviews with IoT adopters from different industries and regions".

Wherever you are on your IoT journey, Vodafone promises its Barometer "provides insights that can help you take the next step".

You can download your free copy of the report here. On my Mac, Safari didn't seem to like downloading the report. On Chrome, the report didn't download when I selected "Australia" as the download location, so I chose Belgium at random, and finally, the report downloaded. So, if you don't have success, try different settings as I did, and you will hopefully enjoy similar download success. 


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.