Home Telecoms & NBN Campaign to answer 'nation's top NBN questions'

NBN Co, the company building Australia's national broadband network, is launching a campaign to answer what it calls "the nation's top questions" about the NBN.

The campaign comes in the wake of research conducted by the company which showed that 76% of Australians did not know what speed they were receiving and 35% unaware that they had a choice about picking a speed tier when they switched to the NBN.,

An NBN Co spokesperson told iTWire in response to a query that the research had been conducted through the company's consumer tracker between January and March.

"This market research was conducted to get an understanding of consumers insights and perception to help us inform our marketing strategy," the spokesperson said.

"The research was conducted by Forethought to over 1800 Australians and 760 people responded on the speed confusion questions. The questions are part of our broader consumer tracker so we pulled the data from these questions alone."

bill morrow

Bill Morrow: "...understandably there are some people who are confused about how the network is rolled out..."

NBN Co has come under attack numerous times over the slow speeds that consumers have experienced after switching to the network from their old ADSL or cable connections. Consumers have been given 18 months to switch from the time their premises are NBN-ready while businesses have three years to do so.

The company's chief executive Bill Morrow said in a statement: "We have been listening to the community’s feedback and are committed to providing answers to the questions Australians want to know about the NBN Co network and the factors which influence the speed of their Internet service."

He said the launch of the campaign was another step to educate Australians so they could get the most out of their broadband experience after switching to the NBN Co network.

“The rollout of the NBN Co network is an upgrade of the telecommunications services for homes and businesses around the country so understandably there are some people who are confused about how the network is rolled out, the different technologies available and the role NBN Co and retailers play in connecting and troubleshooting consumers," Morrow said.

“Although many of us are used to making decisions about broadband data limits, the rollout of the NBN Co network means, for the first time, the majority of consumers will also need to make decisions about Internet speeds, so it’s important that they do their research before speaking with a retailer and choosing a plan.

“We want to ensure people know that most homes and businesses will need to move their existing phone and Internet services over to a retail service on the NBN Co network following an 18-month window after it is switched on in their area.

"We are seeing great demand for fast broadband across the country as there are currently around three in four Australians who choose to connect after this period.”

Photos: courtesy NBN Co.

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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the sitecame into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

 

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