Home Telecoms & NBN NBN Co claims credit for Cairns small business boom

An NBN Co commissioned report claims there has been a four percent uplift in local small businesses (5-19 employees) in the last two years due to the region’s increased connectivity through access to fast broadband.

According to the research, titled Cairns Lifestylepreneur report, small businesses are embracing digital technologies to expand in new markets and highlights key areas such as Yorkeys Knob (up 58%), Brinsmead (up 50%) and Bentley Park (up 31%).

The report also claims that small businesses in media and IT industries have shown exponential growth in the last two years (up 100%) as more creative entrepreneurs flock to Cairns.

Report author and KPMG demographer, Bernard Salt said: “Small businesses in Cairns have always had an inherent resilience as they have never been offered the natural support of a capital city job market – businesses must make a go of it or go out of business.

“The growth in Cairns is underpinned by an entrepreneurial energy as baby boomers look to reinvent themselves and young start-ups pursue their business venture in a town known for its laidback lifestyle.

Cairns high business growth

“The tyranny of distance is fading with greater connectivity allowing Australians to work from wherever they choose to meaning business owners are now empowered to expand their operations and connect with suppliers and customers from anywhere in the country.”

Head of Business at NBN Co, Ben Salmon said: “Job growth, innovation and opportunity are no longer restricted to businesses within the major cities as the NBN network provides small and medium businesses similar access to their big city counterparts.

“As the rollout of the NBN network ramps up within Cairns and surrounding regions, we are seeing Australian businesses maximise their productivity and improve their work-life balance by embracing new technology powered by access to fast broadband.”

According to NBN Co figures, there are almost 100,000 homes and businesses that can currently connect to the NBN network within the Cairns Regional Council and Douglas Shire Council regions with the final 7000 premises currently under construction.

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Stan Beer

 

Stan Beer co-founded iTWire in 2005. With 30 plus years of experience working in IT and Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications.

 

 

 

 

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