When it comes to SMS, MMS, IM (instant messaging), social media messaging and email - it’s going to grow even greater than ever before, according to research and analytical firm Juniper Research.
It is expected to grow fro 94.2 trillion messages on an annual basis in 2015 to 160 trillion by 2019, or approximately 438 billion messages per day.
In 2014, Juniper says that, at around 35 trillion messages per year, email accounted for the largest share of traffic, although with the pretty major caveat that nearly 80% of traffic, or 28 trillion messages, was spam.
The next stat is that, within the next 12 months, IM will overtake email generating almost 43 trillion messages annually.
I personally find it very rare to receive spam via instant message, so while it does exist, it does appear to be negligible in comparison from reports I’ve seen online, showing just how chatty humans are on instant messaging mediums.
Juniper’s observation is that ‘the negligible cost of IM services had led to significant migration from SMS,’ and noted that ‘service providers such as Tencent’s QQ, WhatsApp and WeChat now had more than 400 million active users, with WhatsApp reporting in excess of 30bn messages sent per day.’
This information and much more is contained in Juniper’s research entitled ‘Mobile & Online Messaging: SMS, RCS & IM Markets 2015-2019’, which the research firm would no doubt like to sell you and relevant telcos and other organisations a copy of.
Juniper then notes that social media sites such as Facebook, Twitter and Instagram are continuing to experience sharp uplifts in usage, with Facebook alone now seeing more than 5.8bn posts, likes and comments per day.
In addition, when it comes to Application-to-Person (A2P) messaging, Juniper’s research found that enterprises continued to regard A2P SMS as more reliable and secure than IM for services such as verification and notification, driving A2P revenues to more than $70 billion by 2019, up from $62.8 billion this year, 2015.
Other key findings include:
- Many OTT messaging players are in the process of diversifying their offerings across markets as diverse as food ordering, taxi bookings and payments. Examples would include Snapchat with their ‘Snapcash’ service, and LINE’s LINE Pay.
- MNOs have been slow to implement RCS (Rich Communications Services), which will enable the provision of enhanced messaging services, although the recent availability of joyn-enabled smartphones allied to greater commercial deployments should significantly boost traffic in the medium term.
Juniper has a whitepaper, Sending out an SMS…, which is available to download from Juniper’s website together with further details of the research and Interactive Dataset.
The whole thing makes ye olde 'Message in a bottle' look oh so very quaint!