Tuesday, 28 August 2018 10:28

NZ watchdog warns Amaysim over discount price claims

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NZ watchdog warns Amaysim over discount price claims Pixabay

The New Zealand Commerce Commission, the country's business watchdog, has warned Australian firm Amaysim Operations, which trades as Buy Mobile, over unsubstantiated claims about discounts on the prices of some mobile phones.

In a statement, the Commission said it believed Buy Mobile was likely to have breached the Fair Trading Act as it could not provide the grounds or information it relied on when advertising certain prices for some models.

As an example, the Commission said Buy Mobile had advertised a NZ$930 discount on a Samsung Galaxy S% selling for NZ$339 on its website. Buy Mobile reportedly said it relied on publicly available information about competitors' prices to make discount claims, but could not provide this information when asked.

After being notified, Buy Mobile was no longer making comparative pricing claims.

Commissioner Anna Rawlings said price comparisons could give consumers useful information and promote competition between retailers.

“At the time a claim is made traders should be able to explain the basis for it and show where they got the information from," she said.

"When selling products like mobile phones, prices for which can change quite quickly, traders should have a system in place to ensure that any advertised discounts remain accurate and comparisons with other retailers are current.

“It is unfair to consumers who rely on pricing claims and to other businesses offering genuine savings, if price savings are exaggerated, or comparative information is not from a credible and current source."

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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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