In a submission in response to the ACCC's preliminary digital platforms inquiry report, Nine also said the introduction of a tax offset for news and a personal tax deduction for subscriptions would help address the level of production of news and journalistic content in the country.
The ACCC, in its preliminary report, said it had concluded that Google had substantial market power in online search, search advertising and news referral while Facebook had similar clout in markets for social media, display advertising and online news referral.
Among the preliminary recommendations were those aiming to address Google and Facebook’s market power and promote increased consumer choice, including a proposal that would prevent Google’s browser Chrome being installed as the default on mobile devices, computers and tablets and Google’s search engine being the default search engine on browsers.
It also expressed support for the standard recommendation for mandatory take-down in the case of copyright infringement.
The company said it had had better outcomes in monetising its content through Google, compared to Facebook as the strictures put in place by the latter prevented it from earning what it considered a fair return on its content.
Nine inherited a commercial relationship with Google which had been put in place by Fairfax Media with which it merged in December 2018.
The company called for oversight of the news media "through the development of a code which addresses the ranking of journalistic content, copyright compliance and advertising regulatory parity".
But it did not offer support for the ACCC's recommendation to address broader privacy concerns, serious invasions of privacy or unfair contract terms.
"These are secondary matters in the current context and will not, in Nine’s view, move the dial in terms of addressing the substantial market power exercised by digital platforms," the submission said.
The submission complements those issued by Free TV Australia, the Australian Press Council and NewsMediaWorks.