The ACMA issued the statement on Friday, along with a discussion paper titled "Impartiality and commercial influence in broadcast news".
The ACMA is seeking comments from the public on the discussion paper by 28 February.
ACMA chair Nerida O’Loughlin said the organisation would examine whether current regulatory arrangements were fit for purpose.
"If audiences have concerns about the credibility of news on TV and radio, then these need to be addressed by industry.”
Other findings of the ACMA research were:
- eighty-eight per cent of adults were concerned that news was made more dramatic or sensational to attract more readers or viewers;
- eighty-five per cent were concerned about the angle from which news was reported, rather than being balanced or impartial;
- seventy-nine per cent said there was difficulty telling when a journalist was expressing an opinion rather than facts;
- seventy-seven per cent were concerned about commercial businesses paying to have their products or services featured in the news, but not disclosing the payment;
- ninety-seven per cent said they had noticed commercial influence in at least one news source; and
- fifty-eight per cent said they were convinced that there was now more commercial influence in news, compared to three years ago.