Monday, 20 January 2020 10:48

ACMA seeks feedback on ways that businesses influence broadcast news

ACMA seeks feedback on ways that businesses influence broadcast news Courtesy YouTube

The Australian Communications and Media Authority is examining changes that have come about in commercial news broadcasts due to digital disruption, following studies in 2019 that showed about 80% of adults were concerned about large advertisers influencing the type and content of news.

The ACMA issued the statement on Friday, along with a discussion paper titled "Impartiality and commercial influence in broadcast news".

The ACMA is seeking comments from the public on the discussion paper by 28 February.

ACMA chair Nerida O’Loughlin said the organisation would examine whether current regulatory arrangements were fit for purpose.

“There is ongoing debate about the credibility of news delivered online. But TV and radio remain an important source of news for the majority of Australians," she said.

"If audiences have concerns about the credibility of news on TV and radio, then these need to be addressed by industry.”

Other findings of the ACMA research were:

  • eighty-eight per cent of adults were concerned that news was made more dramatic or sensational to attract more readers or viewers;
  • eighty-five per cent were concerned about the angle from which news was reported, rather than being balanced or impartial;
  • seventy-nine per cent said there was difficulty telling when a journalist was expressing an opinion rather than facts;
  • seventy-seven per cent were concerned about commercial businesses paying to have their products or services featured in the news, but not disclosing the payment;
  • ninety-seven per cent said they had noticed commercial influence in at least one news source; and
  • fifty-eight per cent said they were convinced that there was now more commercial influence in news, compared to three years ago.


26-27 February 2020 | Hilton Brisbane

Connecting the region’s leading data analytics professionals to drive and inspire your future strategy

Leading the data analytics division has never been easy, but now the challenge is on to remain ahead of the competition and reap the massive rewards as a strategic executive.

Do you want to leverage data governance as an enabler?Are you working at driving AI/ML implementation?

Want to stay abreast of data privacy and AI ethics requirements? Are you working hard to push predictive analytics to the limits?

With so much to keep on top of in such a rapidly changing technology space, collaboration is key to success. You don't need to struggle alone, network and share your struggles as well as your tips for success at CDAO Brisbane.

Discover how your peers have tackled the very same issues you face daily. Network with over 140 of your peers and hear from the leading professionals in your industry. Leverage this community of data and analytics enthusiasts to advance your strategy to the next level.

Download the Agenda to find out more


Sam Varghese

website statistics

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.



Recent Comments